13 Expert Google Analytics Tips for Startups!

  • Posted by Envision Ecommerce
  • /
  • October 3, 2016
13 Expert Google Analytics Tips for Startups!

Today, the advanced technologies i.e. “Google Analytics” have come a long way. As, it is a powerful tool for early stage business or startups to boost conversions and increase revenue by perceiving where a website or mobile application could use improvements.

But if you are still not sure of GA, then below a list of 13 expert tips will surely take your Google Analytics skills to a whole new level.

1) Trace the customer; How your customers enter and exit your website

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Startups can monitor the path of their customers from the entrance to the exit of the website through GA. Here’s how to do it;

• Click on the ‘Behaviour’ tab in Google Analytic tool,

• Then ‘Site Content’, and

• Lastly ‘Content DrillDown’

However, these steps will help you to check the ‘Entrance Rate’ of people that have visited your site, ‘Bounce Rate’ of people that have just visited the single page of your website and ‘Exit Rate’ of people that have visited before leaving said page.

2) Create Custom Alerts

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Any web store owner can get the email alerts of increased bounce rates, modifications in view pages and other key metrics with the help of this advanced GA tool.

You just need to go to ‘Reporting’ tab, then ‘Intelligence Events’, after that select one timeframe list and choose ‘Create a Custom Alert’ to generate alert conditions of your site.

3) Figure-out Returning and New Visitors

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It goes without saying that loyal and a wide range of visitors are important to a business’s success. So the balance between both new and return customers should be controlled each week via GA.

Go to the GA tool, select ‘Audience’ then, ‘Behaviour’ tab and finally choose ‘New vs Returning’ field to get the result.

4) Track Which Browser Brings More Traffic

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GA is Jack-of-all-Trade. As it also allows startups to check the browser detail as well like which browser your customers are utilizing.

Analyze it by using the simple following steps;

• Go to ‘Audience’ tab

• Then ‘Technology’, and

• Finally ‘Browser and OS’ to know which browsers are bringing in the most traffic.

5) Detect Your Customers

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Any Ecommerce business owner can find out their customers’ location like from where they are visiting your site. Here’s what you need to do;

Go to the ‘Audience’ tab, then ‘Geo’ and lastly ‘Location’ tab to locate the particular customers’ details.

6) Discover the List of Your Engaged Customers

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Knowing about the engagement of users can help startups to increase the business sales and the number of users. The following route will help to tell you how long customers are staying on your site and why.

Click on the ‘Audience’ tab, then ‘Behaviour’ and at last ‘Engagement’ tab to find out the engagement detail.

7) Find out the Key Words that Customers Use in Search Engines

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Through GA, business owners can also check the key terms that their customers are used to type into search engines to reach to their website. Just follow the following steps;

• Go to ‘Behaviour’ Tab,

• Then click on the ‘Site Search’ tab, and

• Finally ‘Search Terms’ to get the legitimate answer.

8) Determine Who Referred the Audience About Your Site

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Another crucial thing that every business curious to know, like who suggest or referred the customers to their website. In case any other site gives a link to your website, then you can discover it in a few clicks through Google Analytic tools.

Here’s what to do;

Find out ‘Acquisition’ Tab on GA, then ‘All Traffic’ and at last ‘Referrals’ to the reference list.

9) Figure out Individual image of your web pages

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GA has a potential to give an accurate image of all web pages of your site. One can easily know about their site like how many clicks each web page has received by following the route;

First, you need to click on ‘Behaviour’ tab and then ‘In-Page analytics’ tab to highlight the click rates.

10) Get social Insight

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GA let website owners to check out the social channels that are bringing more traffic towards their site. And, one can find the specific result by following the simple steps;

Click on ‘Acquisition’ tab on GA tool and then ‘Network Referrals’, your screen will display the results.

11) Find-Out Your Site’s Speed Limit

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Go to ‘Behaviour’ tab and then ‘Site Speed’ to check the speed limit like ‘How fast or slow is your site?’.

12) Check-out What Audiences are Internally Searching

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Most of the e-commerce business owners are not aware of the following fact that the internal search bar is getting more attention that they might think. So go to the ‘Content’ tab, then ‘Site Search’ tab and finally ‘Overview’ tab to find out what your customers are actually searching for your site.

13) Identify Your Site’s Regular Visitor

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Any customer is great, but creating an interactive community with frequent customers is both valuable as well as important.

So go to ‘Audience’ tab, then ‘Behaviour’ and lastly ‘Frequency and Recency’ to find out who is visiting your website regularly.

Apart from this, Google Analytic tools can do much more for your business expansions. So go and start using GA for your early stage business, because it is one of the core engines in your decision making for the inbound marketing efforts.