Why Magento is Still Leading the Market of eCommerce Platforms in 2017?

It’s 2017, and you have so many eCommerce platform choices to select from, but yet Magento still leads the market of eCommerce platforms. Yes, you read that right! The world’s biggest brands, like Nike, Vizio, Everlast, Nestle Nespresso, Ford, Coca-Cola and Fox Connect are having their web stores based on Magento. Not only these brands, in fact, over a quarter of all eCommerce stores across the globe are running on Magento, an undisputed king of eCommerce market.

So what factors make Magento to beat other eCommerce platforms? We have compiled some facts and figures that will explain you why Magento is still considered as the best eCommerce platform in 2017.

Open Source eCommerce Platform

Magento is a PHP based free eCommerce platform that comes under Open Source License version 3.0. Backed by PHP like technologies and other open source tools, Magento offers several different benefits compared to other eCommerce platforms. It is the most adaptable eCommerce platform and can be easily tailored to meet the desired project needs. Being an open source platform, Magento also guarantees to deliver a robust performance along with security benefits for both merchants as well as developers.

Full Feature-Packed eCommerce Solution

Be it a developer, store admin or an end user who browses a web store via its storefront, Magento delivers an outstanding experience to all. It is a fully feature-packed eCommerce solution consisting of all the essential features or tools required to craft an eCommerce web store.

User-friendly Platform

Magento provides the store admin with an intuitive interface on both the front-end as well as the back-end. Magento may be complex, but it is not complicated, and helps store admin in offering their customers with a rich shopping experience.

Limitless 3rd Party Components Integration

There are thousands of 3rd party extensions available for the ease of Magento store admins and developers. These extensions work as a plug & play component to decrease the development and deployment time required in a Magento project. Moreover, Magento allows the integration of 3rd party elements without any restriction or limit on usage.

Magento comes with an extensible API that allows you to integrate with any 3rd party application or extension you prefer without any difficulty. Be it an analytics tool, shipping or tracking mode, or a payment gateway, you only require to go for the best plug ‘n’ play extension to just integrate into your Magento store.

Impressive Responsive Design

It goes without saying that Magento allows you to customize the look of your web store as per your requirements. However, a standard template would not be a perfect fit for your requirements. Moreover, Magento offers thousands of customizable templates and you can easily customize such templates even if you’re not a web designer. On the other hand, installation must be performed by an expert.

A responsive design is even more crucial. There are many eCommerce platforms available in the market that have ‘forgotten’ to adapt to these responsive needs. But, in today’s era of smartphones, you can’t imagine about a successful web store without a responsive layout. It means your online store should have an impressive, responsive design that offers an outstanding interface to your customers, which is easy to browse on all sized devices like tablets, smartphones, laptops and PCs.

Magento is known for having a huge global community of web developers, UI/UX designers, merchants, web store owners, agencies, tech consultants, end users and eCommerce solution experts who explore Magento in-depth. This global Magento community helps Magento to stay on the top of eCommerce market by being up-to-date, flexible, secure, fast and bug-free.

Restriction-Free Hosted Solution

In Magento, there is no restriction on choosing a hosting solution of your choice as you have to face in case of Shopify and Volusion. Hence, you can easily go for a hosting solution supplier that meets your needs as well as your pocket. Likewise, in case of your store migration, you are free to choose the ‘when’ and ‘where’ for hosting your store.

While considering some important factors like page loading speed, scalability and security, Magento seems like an undisputed winner.

A sluggish web store ruins the business. However, Magento is backed by some high-end technologies and database optimization techniques that boost the speed of a store considerably.

Being scalable enough to grow with a business, Magento is a perfect eCommerce platform for small to large-sized stores. In fact, it might surprise you with the security it offers. For example, Magento payment security satisfies the 14 key protection criteria.

Multiple Store Handling via Single Backend

Most of the eCommerce platforms permit to have only one store per account. However, Magento allows to setup and handle multiple stores via one backend only. You can effortlessly handle multiple stores’ inventories, orders, customer details, billing, etc., via just one admin panel. In fact, Magento allows you to allot a subdomain for each separate store. This ease of managing multiple stores via one backend reduces the complexity of handling and administrating multiple stores that work in a single or multiple categories.

Besides these features, Magento has a lot more for developers to offer. However, it is not a kind of plug ‘n’ play eCommerce platform. It demands a certain level of store development and optimization mastery from developers or store admins. If you need a helping hand from Magento certified developers for your Magento project, you can contact us at [email protected] or visit: https://www.envisionecommerce.com.

PayPal in India: Launch of Domestic Payment Services

PayPal has recently announced about its domestic payment services in India. With these new domestic operations, the Indian consumers will now be able to use PayPal during the online checkout process at some of India’s most famous businesses, like Yatra, PVR, BookMyShow and more. It will be accessible to all merchants from the month of January 2018. However, the cross-border payments has been offered by PayPal in India for close to a decade and PayPal claims to manage a 3rd of India’s Business to consumer (B2C) export payments.

According to a statement by PayPal Holdings, Inc: “At launch, Indian consumers can use PayPal to shop online at some of India’s most popular businesses. “Merchants offering PayPal will be able to process both local and global payments through PayPal, getting access to PayPal’s 218 million customers around the world and in India through a single integration.”

It seems quite obvious that PayPal, which is banking on Buyer and Seller protection, has taken too much time to enter into India’s crowded payments market where some popular digital payments majors, like Paytm and Amazon Pay, are already well-established by doing aggressive marketing of their services. PayPal covers a solution of 180-days dispute resolution window. In this solution, PayPal promises to refund the money, in a case, where an online seller doesn’t deliver the goods ordered by the consumer. Moreover, PayPal also promises to pay the merchant if a consumer doesn’t pay for the ordered goods.

According to PayPal in one of its statements, all the merchants using PayPal services will be able to execute both the local as well as global payments via PayPal. Thereby, the merchants can easily get access to PayPal’s 218 million consumers across the globe, plus, in India, via just single integration.

Stating on the launch, Rohan Mahadevan, CEO, PayPal Pvt. Limited and SVP, General Manager, APAC at PayPal stated, “India’s digital payments journey is on a high growth trajectory and we are proud to be a part of it. We are excited about our prospects in a market that is highly inspirational and aspirational”. Moreover, the company also stated, “The Indian government’s recent push towards digital payments has also led PayPal to partner with government and state-owned banks on a number of initiatives, including digital financial literacy programme and eTourist Visa (eTV).”