Top 5 eCommerce Trends That Will Add Value to Magento

The multi-vendor stores are the most popular form of eCommerce business these days. With a wide range of multi-brand products, these stores attract more customers and earn better. Today, with many multi-vendor stores like Amazon, Alibaba, Ebay, Etsy and Flipkart are trending at the top. According to Statista, Etsy is the most popular online marketplace in US in 2019.

The multi-vendor eCommerce marketplaces are gaining more profits as they provide their customers a wide range of products with competitive prices at a single platform. This multi-vendor approach gains by making customers spend 3 times more than a single vendor eCommerce marketplace. So, why not go for it. Here are a few more reasons that help you understand the need of a multi-vendor eCommerce store than a single vendor store.

  1. Cloud based business: The cloud technology makes it easy for retailers to fetch real-time data anytime and get better insights into stock levels and sales. Moreover, the cloud platforms also help in better inventory management.
  2. Unique shopping experiences that bring customers to shop often: A multi-brand eCommerce website provides one stop shopping destination to the customers, thus becoming a choice of customers to come back and shop again.
  3. Supports B2B, B2C and B2B2C: Such a platform brings multiple vendors at one place to provide the best and competitive pricing options to the customers. Moreover, with so many vendors at one place, the customers are more likely to prefer shopping more with a higher customer engagement rates.
  4. Simplified buying and payment experiences: With a multi-vendor product display, these eCommerce websites provide better product filtration options based on customers interests and product features. This well organized format gives users a more simplified shopping experience with multiple payment gateways incorporated.

Multi-Vendor eCommerce Platforms for Global Growth

With several brands and numerous customers, a multi-vendor eCommerce platform not only gives you relevance in your local market, but also gains a global popularity. Such an eCommerce ecosystem leverages SaaS infrastructure, headless commerce and customer support with advanced content management and ecommerce features.  

With a cloud-based eCommerce solution, it is easy to manage inventory, sales, shipping and tracking, leverage security and foster customer satisfaction. Moreover, this cloud platform gives your eCommerce website a uniform functionality throughout the globe.

Magento for Multi-Vendor Marketplace

Marketplace Multi Vendor is a popular extension by Magento that transforms your eCommerce business into a multi-vendor marketplace. With the most advanced features, Magento allows both suppliers and vendors to create, track, update and manage all the products the website caters. A dedicated vendor dashboard allows different vendors on your eCommerce website to have access to all the features without using the admin privileges.  This gives a very organized way to the vendors and the admin to manage products in a better way. The following are the most useful Magento features that give a great environment to the admin and vendors “

  • Allows multiple vendors
  • Different merchant profile
  • Easy bulk product upload
  • Organized list of orders
  • Product tracking
  • Transparency
  • Insights and repots
  • Integration of PayPal
  • Mobile responsive interface
  • Automated payments
  • Drop shipping

The Inference:

The changing customer trends have shifted the way online businesses need to work. A multi-vendor eCommerce store gives an opportunity to get global recognition with increased number of customers. Moreover, the increasing competition, it is important to hire a eCommerce development company that efficiently develops a robust multi-vendor platform to cater your needs.

How the concept of product photography impacts the eCommerce

Product images constitute the most important content on your eCommerce website. The images are what strike a difference between making a sale and losing a lot of customers. Humans, being visual beings, perceive more information when it is being represented in pictorial form. According to recent research, you’ll have an average 94% more views than your counterparts, if your content has images. The website visitors will always be more engaged by the images they see, rather than reading the actual text on the page before…

Product images constitute the most important content on your eCommerce website. The images are what strike a difference between making a sale and losing a lot of customers. Humans, being visual beings, perceive more information when it is being represented in pictorial form. According to recent research, you’ll have an average 94% more views than your counterparts, if your content has images.  The website visitors will always be more engaged by the images they see, rather than reading the actual text on the page before.

Want to make impactful images without breaking your bank? Well, follow the tips on taking professional product photographs:

  1. Choose a certain number of images:

Work on number of images you want to show off when you are planning your product. Online auction websites generally give the sellers an option of adding multiple product photos, while people selling products in their store may not want to clutter their website with a lot of photos.

 However, remember to keep the amount constant for every single product. The rule of thumb recommends displaying three photos for every product.

  • Plan product photography:

Keep in mind to photograph the products professionally for bringing out their aesthetic appeal. The products must be captured carefully from all the angels, ensuring that the colour, style and the tone of products reflect your company’s brand to create a nice visual experience. Also, the photos have a greater impact if showcased, while being used by customers.

  • Enhance the quality of the images:

The experts in Magento eCommerce solutions recommend using the following certain steps for increasing the quality as well as the clarity of images.

  • Brightly light the product images with evenly spread light
  • Enhance the effect by using picture setting tools
  • Choose the background consistently, keeping an eye on the company’s color and theme, for better engagement.

A study by Simply Measured shows that the increase in content engagement is only 46%, while photo engagement has 64% increases. 

  • Use the image for highlighting the benefits:

Give a thought about how you can use your images to display its advantages, in addition to presenting multiple images. Many successful brands use powerful approaches like creating life shots of individuals who are using their product. This not only presents a great impact on the users but also helps in generating more sales.

  • Keep your Images Consistent:

Always plan about what your set of photographs should look like, from background and lighting to editing and creation of unique templates. Your product must be photographed in the same way, under all circumstances. Consistency helps customer recognize your product, scan through your pages and pick the one that suits them the most.

  • Re-purpose Photos:

High-quality images that are shot properly can always be re-used across a spectrum of different channels. A single but quality picture is worth more than a thousand words of text. Nevertheless, there is a lot to consider during the creation of a perfect photo. PewResearch’s study suggests that about 35% of the users on the internet are willing to share the photos they browse on the web.


Impactful photos are vitally important to succeed, no matter your amazing your product is. It is imperative to keep in mind that buyers have the option to resort to photos only while making their decision online. Remember the number of times you have purchased the product by merely relying on the product images and then choose yourself!

How to adjust stock in Magento MSI?

Magento is the most prominent and open-source e-commerce platform that offers a home to the world’s top brands like Ford, Samsung, and 1,50,000 other online stores.  With a market share of 31%, the top 1 million websites use Magento. As a consequence, catering to such wide needs of the business owners for managing stocks at manifold locations, Magento Multi-Source Inventory (MSI) came into being.

Despite such developments, many retailers across the world are struggling with the utilization of Magento 2.3 and MSI; like adjusting stock, to name a few.

Below mentioned are some of the popular methods that’ll assist you in adjusting stock using Magento MSI.

Method 1- Adjust stock directly in Magento MSI by importing a CSV:

This method makes use of the import function in Magento making use of the CSV (Comma-Separated Values), which in turn helps in saving a great amount of time, especially when you have numerous Stock Keeping Units to adjust. You can follow 6 steps for importing a CSV file in Magento:

  • Step 1:  Open Magento and then go to System> Data Transfer> Import and then use Magento MSI for adjusting stock by importing the CSV file.
  • Step 2: Select the Stock Sources from the entity type, after which system asks you for downloading a sample file. However, your CSV file must necessarily contain the following information to be able to adjust stock.

Source Code: The code of the source where you’ll apply the change;

SKU: Update the product SKU;

Status: If it shows 1, then it is enabled and 0 means disabled;

Quantity: The new SKU quantity.

  • Step 3:  Select the Import Behaviour: Adjust stock in Magento MSI by importing the CSV file. Go to :

Select import behavior>Choose to add/update from the three options in the pop-up menu.

  • Step 4: Upload your CSV file by either using the file directory or selecting a file to import.

Click on the Check Data Button

Choose import from there.

Magento will return the result after it has validated your data and show an Import button. Select import for continuing the process and the system will display a notification when the stock adjustment is completed.

Method 2- Use the product catalog for adjusting stock in Magento MSI- manually:

This method works wonders when you want to adjust stock for one or a few SKU, all at the same time. You can follow these 3 steps if you want to adjust stock in Magento 2.3 by making use of the product catalog.

  • Step 1:  Open Products Catalog> Edit; the product you seek to edit
  • Step 2: Click Save after adjusting the quantity of the product in each source.
  • Step 3: Double click the product catalog list.

You will directly see the changes in the product catalog if the adjustment in MSI is done successfully.

Note: The product has already been assigned to the sources, in this example.

Method 3- Use Magestore Solution for Adjusting Stock in Magento MSI:

Magestore has taken a lead in Omnichannel POS Solution in the Magento market.  A new feature has been added to our POS Enterprise edition for Magento 2.3 for helping businesses in adjusting their stocks conveniently.

Here are steps to adjust stock in Magento 2.3:

  • Step 1– Select the source for adjusting the stock: Select source from the source list> Fill the Reason field from there.
  • Step 2: Select the number of products for adjusting the quantity: The Magestore Solution provides you with three different ways for the selection of products.
  • Scan the barcode: This option works wonders if you have a barcode, all that you need to do is scan it, hence saving you from navigating the entire catalog, while searching the right products. The product will be assigned on its own to the selected warehouse by even scanning a barcode which hasn’t been assigned to the source, hence updating the product quantity.
  • Select your required number of products from the product list: This solution is fantastic for you in circumstances when you don’t have a barcode system and you don’t want to engage in manual adjustment of one SKU at a time.  Use the filter option to minimize your search and find your product.
  • Import product(s) from a CSV file: Import the CSV file to the system for the execution of stock adjustment immediately or just upload a CSV file for adjusting it further, in case you want multiple adjustments for many SKU’s at a single time.
  • Step 3: Adjust the product quantity: Type New Quantity or Adjust Quantity, if you wish to adjust stock for each product. Magento will automatically calculate the quantity based on your input.

For example, you have 5 items in your stock and you type 1 into the Adjust Quantity column system will automatically change the new quantity to 21.

  • Step 4: Apply Stock Adjustment: The system will execute the stock adjustment and keep a record, once you confirm in this particular step.

You can also save a stock adjustment for executing it or modifying it later. You can also delete the stock adjustment from a system if you do not want to perform an unapplied adjustment.


The experts in Magento eCommerce solutions suggest using Magestore Solution if you are looking to sell both via online and offline modes and transfer items between your warehouses. The MIS system works not only for Magento website and backend but also helps with a native Magento POS for your physical store.