Acquia & Magento Combined Their Powers for Ecommerce Empowerment
Recently, Acquia & Magento commerce have teamed up with each other to unify content & commerce together. This integration is a good news for e-commerce site owner because it will allow them to offer a rich digital experience (extremely personalized content-rich experiences) to their customers.
The coming together of Magento & Acquia will support e-commerce site owners to gain superior content management & personalization benefits in conjunction with diverse Magento e-commerce functionalities at a significantly lower cost.
A Strong Joint Voice from the Both Collaborating Partners:
As per a statement from Tom Erickson, Acquia CEO – “Commerce as we know it has changed, and the imperative has emerged for brands and merchants to deliver powerful personalized experiences. Acquia and Magento combine the best attributes of open source development — agility, speed, innovation, and security. Together, we’re putting the power back in the hands of merchants and brands to allow them to control every pixel of the experience throughout the customer journey.”
Another important say on this integration from Mark Lavelle, CEO of Magento Commerce – “At the heart of this partnership is a shared open-source heritage and vision for delivering on next-generation commerce and customer experiences that is unprecedented for the industry. The combined power of our respective technologies and our thriving global ecosystems will allow our customers to drive unbridled innovation, engage consumers like never before, and pave the way for the commerce experiences of tomorrow.”
Impact of this Integration on B2B and B2C Merchants:
Wide Scale Personalization: This integration offers context-based real time experiences to consumers irrespective of the channel or device utilized by them.
Improved Decision Making Procedure: This collaboration makes it easy for every e-commerce store owner to implement as well as manage the content-rich e-commerce experiences for their stores.
Empowered Marketers: Now, the marketers can collaborate more closely with the merchants to deliver comprehensive content-rich digital experiences and aid in merchandising actions.
Unlimited Flexibility: With this business collaboration, most of the e-commerce websites acquire unlimited flexibility to fulfill any market requirement or technology configuration.
To enable a better Magento e-commerce experience, Acquia and Magento will unify the Drupal CMS & Acquia Lift solutions to offer personalized e-commerce solutions to customers. It will bring content, commerce, and context at a single place for making a customer’s journey simple. Some of the digital companies and development shops who are working to employ this new business collaboration include MRM//McCann and Optaros, Third & Grove, Inviqa and Born Group.