Is Hiring Magento Developers Remotely a Good Decision?

In today’s digital world, online shopping is becoming the popular choice of users as they prefer to buy products to be delivered at their doorstep. That’s why most of the sellers are planning to upgrade themselves to be a digital console to reach out to these users. These business owners are going towards eCommerce store development to make their stuff available online for their users.  Thus, eCommerce web development has turned out to be a profitable industry nowadays. Plus, the Magento platform is a much-preferred platform to develop eCommerce stores in this industry. Yes, this is true indeed! Every third popular and floating online store is backed up by Magento platform because of its rich feature benefits.

So, if you’re looking for Magento developers for your existing Magento project, you may be limiting yourself to only confined options by searching in your local area. Thus, it is better to search for certified Magento website developers remotely in different locations across the globe. There are dozens of benefits of hiring remote Magento developers or just outsourcing your Magento tasks or project – ranging from cost savings benefits to avail the diverse expertise under one roof.

Extending Your In-House Magento Team Can Be Expensive

If your business begins to expand or you acquire multiple Magento based projects, you need to expand your existing in-house Magento team. This is going to be truly costly as you will have to pay them a salary, infrastructure, office supplies, and other benefits. However, even if you afford such extension, after a couple of months when there is very less Magento based work in your company, what next? Would you fire them? That’s an absolute job uncertainty and you will not able to find good developers to work with you if they recognize they will be fired or have to leave their present job after a couple of months. That’s why hiring Magento developers remotely a good decision in such a situation.

On the other hand, you may require Magento developers with a specific skill set and experience based on some special projects you get and where your existing in-house coder can’t fit perfectly.  This is where hiring certified Magento developers from a reliable Magento development company can match your needs. In addition, it also provides you with full flexibility to allocate the project on the onetime cost basis or a couple of months cost basis. In both ways, it helps you in saving a big chunk of your money as you will have to pay an hourly basis on the per expertise work on the project. Also, there is no need to worry about the remote developers when the project is completed.

Upholding a Balance between Quality and Cost

Every company that hires Magento developers remotely, the biggest motive for them is to save costs. But, it doesn’t mean hiring a low-cost beginner from any third-rate firm who will ruin your development project. Hiring Magento professionals remotely allows you to access a wider pool of talented and expert developers available across the world. As the total cost of hiring is low, such programmers will demand less payment with no compromise on the quality than hiring a permanent in-house developer. Thus, if you’re serious about maintaining a balance between quality and cost, then outsourcing a professional Magento website development company is the best option.

Diminished Workforce Expenses:

As the offshore workforce is inexpensive, it will help you to cut on your overall Magento development service cost. In this way, you can afford the development process with less investment and leverage the benefits of big profit share and outrank your competitors by providing striking pricing and discount offers. These diminished workforce expenses will help you to utilize your spare money into marketing and acquiring more buyers.

As we all know, the Magento platform’s features are just exceptional and Magento development is leading the present Industry, this makes the demand of Magento certified professionals high. If you want to avail the business benefits of both profitability and pricing at the same time, you must consider hiring Magento developers remotely.

Dedicated offshore eCommerce development teams for your start-up’s websites

Dedicated offshore eCommerce development teams for your start-up’s websites

The hiring of dedicated offshore development teams is booming globally amid this pandemic of COVID 19 pandemic. In fact, this demand to employ offshore web developers is growing day by day. Surprisingly, what might be the probable causes behind it? There are numerous perks associated with such hiring -ranging from the cost-effectiveness of hiring offshore developers to access to an unlimited pool of talented developers available worldwide, etc. Thus, what exactly is mandatory for you to become successful?

The answer is simple – “Think innovatively & make the best usage of offshore resources!”

However, if you hire an offshore eCommerce development company for your startup’s site, it would be an effectual business approach that will direct your start-up towards success. Not only will it permit you to hire offshore developers at cost-effective rates, but you can also extend your present in-house team by employing outsourced eCommerce web developers into it and lessen the additional load of development work by using such resources effectively.

Here are some tips for you to easily discover the best ‘dedicated eCommerce development team’ for your start-up:

  • Surf the Internet to hire a dedicated team of eCommerce website developers

Outsourcing an eCommerce site development team requires lots of time and hard work by surfing through the internet to find out the best developers worldwide for your startup.

  • Do a search with the keywords related to your project, like:

You should enter the keywords related to your projects and search, obviously. It will present you with multiple dedicated software development team options associated with your projects. Moreover, you might be able to view the review of earlier companies who outsourced the same eCommerce development team you’re thinking to hire.

  • Hiring a dedicated freelance team of eCommerce website developers :

There are numerous freelancing platforms available over the internet to hire a dedicated eCommerce based freelancing team such as Freelancer or Up-work. With the help of such freelancing workplaces, you can easily reach to a professional team of eCommerce web developers.

  • Contacting offshore or nearshore teams via social media and job portals:

Another best method to find out a dedicated offshore or nearshore eCommerce web development company includes social media and job portals. This is where you can share your project description and make a request for assistance and proposals. It will help you to connect with worthy remote teams. Moreover, the profit of searching via such job portals and social sites is that you get connected to professionals via such social networks for which they have built purposely.

  • Conference, meetings and tech fest with the dedicated development team: 

Offshore eCommerce website developers should always continue to strive for more knowledge in their fields to stay competitive. The skillful software development teams often take part in many conferences, meeting, and tech fest. 

In a nutshell, you have an idea about how to hire a dedicated offshore eCommerce development team for your start-up’s websites. These aforementioned tips will surely support you in hiring the right offshore team of eCommerce website developers that can make a distinction in your startup.

 

 

 

Why You Need to Test Your E-commerce Features

E-commerce is a trending business platform that connects customers and businesses over a technology-driven digital process to purchase items and/or services. In the latest scenarios, e-commerce websites are bringing in more profit by attracting more and more customers each day. The customized shopping experiences and ease of use bring customers to shop these platforms. According to Statista, the number of digital buyers will increase to $2.14 billion by 2021.

Another major technological advancement that has stimulated the e-commerce trend is the smartphone. These smart handy devices are a powerful gadget that brings a 24/7 accessibility feature while at home or on the go. In recent years, there has been a remarkable drift in website visits from desktops to mobile devices. In addition, the survey by Statista states – Mobile accounts for approximately half of the web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic.

This clearly shows that mobile is the basic and the most important platform and mobile optimization of websites is equally vital.

In order to give users a great shopping experience, it is important to identify the features that might be a hindrance in a good user experience. Remember that even the most useful features go obsolete and can be replaced by something new and trending. So, you need to regularly experiment and test your most trusted website features to get the best ones in place. Let’s consider these 3 features to see how this will work.

1. Removal of the ‘wishlist’ feature will increase user interaction with the e-commerce website:

For a long time, there has been a wishlist feature in almost all e-commerce websites that contained the products that customers might purchase in the future. Removing this feature will help in reducing customer distractions and determine their actual buying needs. Moreover, some e-commerce websites who have removed this feature report an 81.6% rise in sales.

2. Removing product-level breadcrumbs:

Though breadcrumbs act as a navigation guide for the customers, a better approach would be to filter products based on their categories. According to a report, the removal of breadcrumbs will boost RPV in mobile users by almost 17%. But, complete removal and oversimplification of breadcrumbs is not suggested to give users the basic navigation ease without understanding it.

3. Remove the ‘continue shopping’ option at checkout:

As a common feature on shopping websites, the ‘continue shopping’ button normally appears at the checkout process. This button is reported to confuse many customers and takes them away from the checkout process. As another distraction, this button impacts overall sales.

These 3 features in an e-commerce website might not impact the customer, but the customer bounce rate due to them reduces the profit percentage of businesses. These and a few other features need to be analyzed and updated as the current customer navigation trends.

Moreover, Magento is a robust platform which incorporates the best features that help in reducing the customer churn. While Magento constantly improves its services, many e-commerce businesses have opted for Magento 2.0 upgrade service to get the best of it.

Conclusion:

Technology is ever changing and so is customer demand. The increasing customer awareness and demand trends require e-commerce businesses to stay updated and to experiment with the best possible solutions for the users.

How to Choose the Right E-commerce Platform

The E-commerce industry has been growing steadily for the last 10 years. According to Statista, the e-commerce industry is projected to be a $4.8 trillion business by 2021, thus contributing 17.5% to total global retail sales. This global business trend has been successfully adopted by many and is continuously attracting more businesses. In addition, Statista also states that India will be the country with the highest e-commerce CAGR from 2019 to 2023.

E-commerce software is the best platform for businesses to get the maximum amount of customer engagement with a boost in sales. But, choosing the right e-commerce platform is not as easy as it may sound.

Choosing the right platform is a crucial element in going digital. So, before you finalize your path, consider these to get a clear picture of what you need:

1. Available e-commerce platforms:

The most important thing that should be considered first is the platform and its pricing policy. A well-established platform with optimized features that suit your business requirements must be considered. The following are the most popular e-commerce platforms that you should look at.

Among all these, Magento 2 is one core platform that fits well to all types of websites and provides the followng advantages over others

Improved performance and scalability.

Mobile friendly.

Easy to upgrade.

Easy checkout process.

Automated e mail marketing.

Advanced reporting.

Moreover, Magento e-commerce web development is benefitting businesses with more satisfied customers and higher customer retention rates.

Apart from this, you should check the pricing policy as most e-commerce platforms have a monthly fee system, but this may vary on the type of system (hosted or self-hosted) you choose. Apart from the monthly fees, ask if any other payment for plug-ins, server storage, apps, bandwidth or transactions is not included.

2. Usability:

An e-commerce platform might be very popular and attractive, but what if it is difficult for your team to use and manage. Before your final sign up for the platform, do a rigorous analysis while considering your team. Ask your team for their feedback, ease of access and time requirements. Spending a lot of time in managing the platform for business will lead to inefficiencies. The ease of access for both business owners and users is an important aspect that helps in fostering customer engagement with better e-commerce features and services.

3. Get the appropriate hosting service:

Getting the right platform is half of the task and getting the right hosting service is the other. A bad hosting service will greatly impact your rankings due to slow loading time and downtimes. Some important things to consider for a good hosting company include:

a. 24/7 support

b. Backup schedule

c. Managing shared server

d. Security protocols

It is important to understand that all the effort of getting an e-commerce platform will only yield results if a good hosting server is in place and thus helps in increasing the incoming traffic into sales.

4. SEO and Mobile friendliness:

SEO is an integral part of online business and existence. A platform that is SEO friendly will give you an advantage of higher search engine rankings. While looking for an SEO friendly platform, consider the following features to:

a. Add a blog

b. Use your domain name

c. Get customer reviews

Another aspect of mobile-friendliness means that you need your website to be mobile optimized to give an amazing experience to mobile users. This is an important feature to work on as almost 60% of searches today are made using mobile phones.

Conclusion:

Starting an e-commerce business is a challenging task that needs proper analysis and research to fetch good results. The changing consumer trends and demands ask for a robust e-commerce platform that not only satisfies you as a business but also gives your users an amazing shopping experience.

Powerful E-Commerce Marketing Tactics to Fetch Sales

E-commerce is the most current marketing trend that is structuring businesses and enterprises. Businesses and retailers from vivid backgrounds are adopting e-commerce at a high velocity. With a lot of organizations worldwide inclined towards e-commerce, it is predicted to hit 4.8 trillion US dollars by 2021.

The e-commerce business begins by getting an e-commerce website or application developed and then selling products and services over it. According to the U.S Census Bureau, e-commerce sales made up around 10 percent of total U.S. retail sales in the third quarter of 2018.With an increasing number of e-commerce applications and websites, there is competition between business owners to attract customers using fascinating schemes and offers. But, this does not work, at least on its own. It is very important to give users a friendly interface to use your services seamlessly. Moreover, incorporating the latest technologies like AI, voice assistants, and chatbots, which are the recent trends, is making e-commerce applications highly interactive and customer friendly.

Another major aspect is marketing your e-commerce business to attract customers and fetch profits by sales. Here are some powerful e-commerce marketing strategies that will aid your marketing efforts to bring in more profit:

Content Marketing –the power of text and visuals

High quality and valuable information can turn heads. Content marketing includes strategic marketing that is aimed at creating and distributing content in the form of videos, blogs and social media posts which grab the audience’s attention. Major brands like Cisco Systems, P&G and Microsoft use content marketing to introduce and promote their products and services.

The benefits of using content marketing include:

Increase in sales

Customer Engagement

Cost Saving

Promotes your brand

Shares information on your products and services

In order to benefit from content marketing, it is very important to have a strong content marketing strategy in place. A well-planned strategy must include:

Goal of your content

Targeted audience

Type of content

Targeted platforms to share the same

SEO (Search Engine Optimization) – Fetch Organic Traffic

As a process-oriented approach, SEO boosts your presence with increased quality and quantity of organic traffic on your website.

Google and other search engineshave a built-in crawler that gathers information on all the content over the internet. This information is then fed back to the search engine in order to build an index which further uses an algorithm to match data with the user’s query.

The following components of SEO contribute towards higher rankings:

Keyword analysis

On-page(website) optimization

Link building

Social Media – Wider Audience with more Reachability

Social media has become the first choice of many people to socialize and interact. According to Statista, there will be 3.02 billion social media users around the world by 2020. This means you have an unlimited user base and you just need to attract them.

For a sure shot at success, you must target the right platform and the relevant users for your products and services. According to Statista, in April of 2019, Facebook tops the chart with 2.32 Billion users, followed by YouTube with 1.9 billion, WhatsApp with 1.6 billion, Facebook Messenger with 1.3 billion, and WeChat at 1.09 billion users.

In addition, 72% of Pinterest users say that Pinterest inspires them shop, and 70% of users say that they discover new products on Pinterest.

Apart from promoting yourself on social media, it is very important to perform regular analytics and determine the impact of your strategy. Remember that your social media should be aiming at:

Getting traffic to your website

Building a strong audience base

Paid ads – Spend some and gain more

Another aspect of social media is promoting your brand through paid ads. Almost all social media platforms have a built-in ad campaign that shares the details of the amount, time and targeted reachability. This is where you need to focus your keywords to run a paid campaign successfully.

Email Marketing – Your promotion in the inbox

The ultimate power of email marketing tends to bring a lot more profit to businesses. This simple approach requires you to send bulk emails while promoting your brand. Such a strategy familiarizes people with your business and gives you a strong user base. According to Statista, there will be around 0.35 billion US dollar expenditure in the US for email advertisements.

Conclusion

The e-commerce world has attracted a lot of people to shop online. Today, this emerging internet domain is moving at a fast pace in order to gain profits and have better ROI. The above-mentioned tips are an important aspect for you to implement as increasing competition and wider opportunities can divert your customers. Also, good e-commerce service providers are there to give your website a strong base by developing it with the latest technology like Magento 2. So, harness these tips and give your e-commerce business a boom.

Chocolate and Cake Delivery – Not Every Online Seller Tends to Such Demands

It’s true. Time-constrained delivery of items like chocolate and cake are not every online seller’s cup of tea. These intricately designed and inventively prepared confectionery items are in high demand, and shipping them is equally complex. Due to the lack of adequate handling and precautionary solutions, these items are at a higher risk of being damaged before or during delivery.

A deformed cake or melted chocolate will never have the appreciation it should, even if it tastes good. So, it is important to deliver them intact. Let’s look at some important tips on how to deliver chocolate or cake so that it reaches its destination picture perfect.

Good read: Tips for New Ecommerce Entrepreneurs

Tips to Deliver Chocolates

Chocolates are a complex product to be shipped due to temperature variations throughout the world. Various locations around the globe craft chocolates with special traditions, ingredients, and flavors and shipping them over a long distance has a lot of constraints. Here are a few tips that can help you deliver your finest chocolates with ease.

1.Plan judiciously: Before you ship chocolates, you must make a plan that ensures quick delivery while considering the temperatures through where the chocolate needs to travel. Make sure to keep the transporters and customers well informed about the pickup and delivery times to avoid keeping chocolates in hot temperatures for longer than necessary.

2.Know the perfect temperature: Ideally, a temperature between 65°F and 68°F with a humidity level of less than 55% keeps chocolate intact for months.

3.Wrap, freeze, and then pack: Wrap the chocolates with waxed paper or a plastic wrap and then freeze before final packaging to avoid any moisture.

4.Use refrigerated containers for commercial use: A refrigerated container is the best option to ship chocolates in bulk.

5.Pack and Ship smarter: While shipping chocolate, wrap it in a bubble paper and then place in a cold insulated box with cold packs or dry ice to maintain temperature and shape.

Tips to Deliver Cakes

Cakes are a delicate confectionery item that needs intense handling precautions. Even if shipping in the vicinity, the utmost care is required both in terms of temperature and handling. The following tips might help you with the flawless delivery of your beautifully handcrafted cakes.

1.Plan well: For delivering a cake, you always need to have a streamlined process with all the things ready considering the distance and time of delivery.

2.Packaging: Use a sturdy box to pack the cake securely. Pack cake tiers (in case of multi-tier cakes) and cake decorations like flowers and toppers in a different box to assemble them at the venue.

3.Shipping: Use a clean, cool, and spacious vehicle for shipping. Place an anti-slip mat under the boxes to keep the cake from moving and on a leveled surface.

4.Drive carefully: While carrying the cake, it’s important to drive slowly and stay focused to avoid any sudden breaking that may damage the cake.

5.A cake repairing kit: A cake repairing kit is very important to handle the last minute mishaps. In case the cake is being delivered through a delivery service, the customer should be handed over this kit.

There are eCommerce portals such as Ferns and Petals, Planete Chocolat, and Kiss Cakes that provides efficient delivery services. These eCommerce stores capitalize on the latest technology platforms and provide easy solutions to delivering chocolates and cakes with the utmost care in a controlled environment.

The Final Words

The hard work in crafting chocolates and cakes only pays when they reach their consumers in a well-formed state. Many chocolate and cake sellers are now moving towards eCommerce platforms to scale up their business and serve untouched demographics.

How eCommerce Businesses Can Save Money on Inventory Management

Inventory management is a process of keeping track of a company’s goods in such a way that it meets the market demand but has a reduced cost of holding the inventory. Inventory means goods in any of the 3 states – finished goods, work-in-progress, and raw material. Managing these goods is a crucial element for any business. An inventory management system assists businesses in identifying the time it takes to replenish products or procure more raw materials for manufacturing while earning the maximum profit possible.

The booming e-commerce industry requires businesses to maintain sufficient levels of inventory in order to meet ever-changing demands. But, it is also important for these businesses to identify the what, where, and how of their market demand in order to fetch the maximum profit. It is important to note that if effective inventory management is not implemented, a business can lose a lot of money on missed sales or must invest money in the excessive stocking of inventory.

Good read: Understanding E-commerce Order Fulfillment

When it comes to eCommerce businesses, efficient inventory management can help prevent such losses and in achieving a more profitable e-commerce business. The big question is – how can you achieve efficiency in inventory management? Read the tips below:

Identify and Set the Stock Limits

Keeping stock is important, and identifying its limit is profitable. With customers placing orders and you run out of stock, you are losing profit and giving it to your competitors. Whereas, stocking more than the demand requires means that you are putting yourself on the risk of losses due to your stock becoming outdated, changes in seasonal demands, the overhead of extra storage space than required, and stock getting damaged.

An inventory control system helps you set an average minimum limit that keeps you updated on when to start buying more stock in order to keep a grip on your demand and supply chain. This also helps you save a lot of money otherwise wasted in storing excess stock as warehouse holders charge on the basis of the space you occupy.

Implement FIFO (First In First Out)

A more judicious way is to keep track of your sales and selling the old ones first. This reduces the chances of having expired products, especially in the case of perishable commodities and food items. Sometimes, due to a change in design or technology, you are left with outdated products. Try selling such products first as the older products are more susceptible to wear and tear and can cause a potential loss.

In order to implement FIFO, you must place the goods in the warehouse in the order of their arrival with the oldest ones at the end and the newest ones in the beginning. A smart inventory control system will always assist you in keeping track of all the inventory and its movement according to the FIFO rule.

Prioritize and Forecast the Demand

This is a smarter and more efficient inventory management technique that helps you categorize your products as highest, intermediate, and least priority based on their demand.

Highest Priority Goods: These are the products that are hot sellers and fetch you the maximum profit.

Intermediate Priority Goods: These are the items that are not in much demand, but still move well, and require you to invest in storing them.

Least Priority Goods: The products in this category are no longer in demand in quantity and are just adding to the bulk of your inventory storage space.

This gives you a clear picture of which products are more in demand and will generate more profit for you. This prioritization helps you to identify the changing trends and the future of your demand and supply chain.

Implement a Centralized Inventory Control System

With many automated inventory control systems available today, handling inventory has become easier. Centralized inventory control software does everything from prioritizing to analyzing and updating you with the current status and future prospects of your business. They save a lot of money that is otherwise wasted due to lack of proper inventory management system and analyzing techniques.

Good read: Enhance Your Store Conversions with These Tactics

The Inference

Inventory management system yield more return on investment (RoI) if implemented properly. In today’s increasing e-commerce demand and supply chain, it is important to understand how to save money by implementing software that works efficiently towards the success of your business.

Headless eCommerce (A Comprehensive Guide)

Every ecommerce has been trying to separate the frontend and the backend. That is the reason more and more ecommerce platforms are shifting to a headless ecommerce approach.

Unlike traditional ecommerce platforms (WordPress, Shopify), headless ecommerce decouples the solution, which clearly separates the backend and frontend.

In this article, we have covered almost every aspects of headless ecommerce i.e.

1. Platforms & Implementation Options

2. Example Websites

3. Headless Commerce Vs. Traditional Commerce

4. Why You Should Have A Headless CMS

Good read: Why You Need a Magento 2 Certified Developer for Your eCommerce Business

To begin with, let’s talk about them.

1. Platforms & Implementation Options for headless eCommerce

The solutions that support Headless eCommerce are based on an API-first headless CMS, enterprise DXP / personalization platform, react-based, PWA framework, vue.js-based PWA framework, or react.js-based PWA framework. Here a list of CMS’s supported:

Contentful

Adobe Experience Manager

Amplience

Acquia

Kentico

Sitecore

Prismic

Gatsby

Vuestorefront

Deity

Examples of eCommerce platforms that support a headless approach

CommerceTools

ElasticPath

Moltin

Magento

BigCommerce

SAP CX Commerce Cloud

OroCommerce

Spryker

2. How headless Ecommerce Websites look? :

Braun: is a headless ecommerce-based grooming product website.

Braun Headless eCommerce

Yoga Girl: As you can see, this website sells packages and has a beautiful front end.

Yoga Girl

AugustinusBader: This website won’t even look like normal ecommerce websites that we see on a regular basis. It is a perfect example of Headless eCommerce.

AugustinusBader

3. Headless commerce vs. traditional commerce:

Front-end developers have very limited options in traditional ecommerce

Traditional eCommerce: Has limited capabilities of updating and editing without causing problems for future updates.

Headless eCommerce: Front-end developers don’t have to worry about modifying the database. A simple API is called that allows the data to be available in the UI.

Customization and Personalization options are limited in Traditional eCommerce.

Traditional eCommerce: It allow the users with its limited editing capabilities, making them believe that if they are able to edit the themes and fonts then they are getting the perfect end-user experience, which is not true.

Headless eCommerce: Developers are free to build the entire user experience from scratch. Headless eCommerce solutions allow you to define what you want your user experience to be like, making it possible to still customize themes and have it look amazing at the same time!

In Traditional eCommerce, the front-end is directly linked with back-end.

Traditional eCommerce: In traditional solutions, the front-end is directly related to the back-end code, and this makes it difficult for any customization. For one customization change, you need to make changes to the database layer as well.

Headless eCommerce: Creates a wall between the front-end and back-end, providing flexibility in order to customize whichever way you want. A front-end developer is only needed in such cases.

Good read: Important Tips for New Ecommerce Entrepreneurs

4. Why you should have a Headless CMS?

Companies who fail to implement innovative ideas fall behind in the marketplace. If you implement headless CMS, you can future-proof your application by separating your presentation layer from your logical layer.

Headless ecommerce makes the development of mobile applications very easy. When you use headless ecommerce, you do not require a content manager administrator for your website. There is no need for a database which means there’s no data storage layer to be attacked.

If you are fascinated with the benefits of headless ecommerce, sit with an ecommerce developer or a Magento expert to see if it would really help your business.

Optimize Product Pages of Your Store with E-Commerce SEO

Is your eCommerce website’s sales-graph looking down despite your best efforts?

Do you still feel that the users are wandering off to websites other than yours?

Are the product pages missing something, but you’re unable to find the exact point?

In an era of fierce competition to reign and sustain in the ecommerce business front, you need to start analyzing your shortcomings and seek professional measures to get back on track.

Internet is vast. It is powerful enough to convert you from rags to riches in no time. The reverse is possible too; if you are unaware of the current trends, guidelines, and the best ecommerce business practices.

Google keeps upgrading itself every next hour. The first page on the search index might slip to the next page in the next moment. Losing your place in the Google search index can hamper your sales by manifolds. Do not hesitate and hope, head to the necessary solutions after analyzing what needs to be done. We have summed up a few important points related to product pages of online stores that can help increase web traffic and retain users.

Search Engine Optimized

Are the product pages of your e-commerce website optimized for search engines? If not, you are missing out on a deciding factor that affects your salability. Here is something you should start working on:

Research on the keywords related to the products.

Include the long-tail keywords in the product descriptions.

Link the important product pages internally with other relevant category pages

Product Description

Detailed information about the product is extremely important from a customer’s perspective. All your product pages should provide details such as:

Product title with the brand name, key specs, and offer

Explain the features and components of the products

Price of the item, discount & offers, shipping charges, and star ratings

Size/dimensions, color, bundle option, brand value, and pictures/videos of the products

Care and maintenance instructions, returns & cancellation, customer support, and payment mode instructions

Include other relevant information that would influence customers to make a purchase

Mention the Brand

When it comes to buying products online, buyers often prefer the brand. For example, a buyer finds two trimmers with the same set of features. One of them belongs to Philips and costs $50, and there is another offering the same features at $30. The buyer is more likely to buy the one from Philips. This is due to brand awareness.

Make sure you mention the brand behind the product in the product description. You can also add the Guarantee certification, genuine product assurance, and after-sales service support offered by the brand for that product.

Ensure High-quality UX

Let the visitors coming to your ecommerce store have an exceptionally satisfying experience. Give prominence to User Experience (UX), and it will greatly influence your ecommerce digital marketing strategies. A high bounce rate on your website is probably due to the dull theme and messy site architecture that makes visitors disinterested in exploring your online store any further. You are more likely to convert more users if they are offered a great user experience. Keep it simple, delicate and pretty.

Good read: Principles of Product Page UX for eCommerce

Use Professional Photography

There is a huge difference between the photos taken by a professional photographer and by a novice. The former knows which angle grabs more eyes. The perfectly photographed product images can be a great help in optimizing product pages. Give the users a brief idea about the product’s practical size through images and video clips.

Use Rich Snippets

Use Schema.org for rich snippets. A high-quality picture accompanied by a small description on the first page of the Google search will direct more buyers to your ecommerce website. Offer the readers something they haven’t read before. Users tend to read things that are new. They might end up purchasing the product, just because “you don’t copy things.”

Page Loading Speed

The higher the quality of the images, the longer it takes to load the product pages. Lower loading speeds affect your page visits to a large extent. You will need to balance the quality of the images and graphics keeping in mind the page loading speed. You should limit your DPI for the same reason. Adobe Photoshop will help you with this task.

Mobile Friendly

This is probably the biggest factor that you should focus on when optimizing product pages. With smartphones extending their reach, it is necessary that your ecommerce website works better on devices with varied screen sizes. If possible, get a mobile application version of your store.

Action Buttons at Prime Positions

The action buttons like “Add to cart” and “Buy Now” should be placed at places that grab eyes quickly. At the same time, that doesn’t mean it has to cling around, throughout the screen.

Final words

There is no perfect way of optimizing your product pages. It is supposed to vary website to website, from one kind of audience to others. As an ecommerce retailer, only you can identify the deciding factors apart from the ones discussed above. Try implementing these small, yet crucial changes with the help of a certified Magento 2 developer. We are sure you will see your sales-graph moving up.

In-app Checkout Debuts on Instagram

E-commerce businesses were already utilizing the potential of social networks extensively. Now, with the introduction of the checkout feature on Instagram, the last step of the buying process, merchants will be able to harness the benefits of social media in the true sense.

The motive behind rolling out this feature on Instagram is to benefit both the app users and ecommerce retailers. As reported by Instagram, the number of users scrolling their Instagram feed and tap on product tags has reached a whopping 130 million now.

‘Checkout’ on Instagram is rolled out for a handful of businesses in closed beta and is available to the users in the US. When a user taps on the product tag within an image, a “Checkout on Instagram” button will appear to proceed with the purchase. The buyer will also receive notifications about the dispatch and delivery status to keep track of the purchase right inside the Instagram app.

In App Checkout Debuts on Instagram

After the first purchase, the users’ information will be saved securely to make the next buying process quick and convenient.

The ‘Checkout’ feature has been extended to 23 brands (listed below with their Instagram handles) as of now and will be making the feature available to more brands in the months ahead.

Brands with ‘Checkout; on Instagram:

Adidas @adidaswomen & @adidasoriginals Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain Burberry @burberry
ColourPop @colourpopcosmetics Dior @dior
H&M @hm Huda Beauty @hudabeautyshop
KKW @kkwbeauty Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics Michael Kors @michaelkors
NARS @narsissist Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics Oscar de la Renta @oscardelarenta
Ouai Hair @theouai Outdoor Voices @outdoorvoices
Prada @prada Revolve @revolve
Uniqlo @uniqlo Warby Parker @warbyparker
Zara @zara

(Source: https://instagram-press.com/blog/2019/03/19/instagram-checkout/)