How to Choose the Right E-commerce Platform

The E-commerce industry has been growing steadily for the last 10 years. According to Statista, the e-commerce industry is projected to be a $4.8 trillion business by 2021, thus contributing 17.5% to total global retail sales. This global business trend has been successfully adopted by many and is continuously attracting more businesses. In addition, Statista also states that India will be the country with the highest e-commerce CAGR from 2019 to 2023.

E-commerce software is the best platform for businesses to get the maximum amount of customer engagement with a boost in sales. But, choosing the right e-commerce platform is not as easy as it may sound.

Choosing the right platform is a crucial element in going digital. So, before you finalize your path, consider these to get a clear picture of what you need:

1. Available e-commerce platforms:

The most important thing that should be considered first is the platform and its pricing policy. A well-established platform with optimized features that suit your business requirements must be considered. The following are the most popular e-commerce platforms that you should look at.

Among all these, Magento 2 is one core platform that fits well to all types of websites and provides the followng advantages over others

Improved performance and scalability.

Mobile friendly.

Easy to upgrade.

Easy checkout process.

Automated e mail marketing.

Advanced reporting.

Moreover, Magento e-commerce web development is benefitting businesses with more satisfied customers and higher customer retention rates.

Apart from this, you should check the pricing policy as most e-commerce platforms have a monthly fee system, but this may vary on the type of system (hosted or self-hosted) you choose. Apart from the monthly fees, ask if any other payment for plug-ins, server storage, apps, bandwidth or transactions is not included.

2. Usability:

An e-commerce platform might be very popular and attractive, but what if it is difficult for your team to use and manage. Before your final sign up for the platform, do a rigorous analysis while considering your team. Ask your team for their feedback, ease of access and time requirements. Spending a lot of time in managing the platform for business will lead to inefficiencies. The ease of access for both business owners and users is an important aspect that helps in fostering customer engagement with better e-commerce features and services.

3. Get the appropriate hosting service:

Getting the right platform is half of the task and getting the right hosting service is the other. A bad hosting service will greatly impact your rankings due to slow loading time and downtimes. Some important things to consider for a good hosting company include:

a. 24/7 support

b. Backup schedule

c. Managing shared server

d. Security protocols

It is important to understand that all the effort of getting an e-commerce platform will only yield results if a good hosting server is in place and thus helps in increasing the incoming traffic into sales.

4. SEO and Mobile friendliness:

SEO is an integral part of online business and existence. A platform that is SEO friendly will give you an advantage of higher search engine rankings. While looking for an SEO friendly platform, consider the following features to:

a. Add a blog

b. Use your domain name

c. Get customer reviews

Another aspect of mobile-friendliness means that you need your website to be mobile optimized to give an amazing experience to mobile users. This is an important feature to work on as almost 60% of searches today are made using mobile phones.


Starting an e-commerce business is a challenging task that needs proper analysis and research to fetch good results. The changing consumer trends and demands ask for a robust e-commerce platform that not only satisfies you as a business but also gives your users an amazing shopping experience.

Powerful E-Commerce Marketing Tactics to Fetch Sales

E-commerce is the most current marketing trend that is structuring businesses and enterprises. Businesses and retailers from vivid backgrounds are adopting e-commerce at a high velocity. With a lot of organizations worldwide inclined towards e-commerce, it is predicted to hit 4.8 trillion US dollars by 2021.

The e-commerce business begins by getting an e-commerce website or application developed and then selling products and services over it. According to the U.S Census Bureau, e-commerce sales made up around 10 percent of total U.S. retail sales in the third quarter of 2018.With an increasing number of e-commerce applications and websites, there is competition between business owners to attract customers using fascinating schemes and offers. But, this does not work, at least on its own. It is very important to give users a friendly interface to use your services seamlessly. Moreover, incorporating the latest technologies like AI, voice assistants, and chatbots, which are the recent trends, is making e-commerce applications highly interactive and customer friendly.

Another major aspect is marketing your e-commerce business to attract customers and fetch profits by sales. Here are some powerful e-commerce marketing strategies that will aid your marketing efforts to bring in more profit:

Content Marketing –the power of text and visuals

High quality and valuable information can turn heads. Content marketing includes strategic marketing that is aimed at creating and distributing content in the form of videos, blogs and social media posts which grab the audience’s attention. Major brands like Cisco Systems, P&G and Microsoft use content marketing to introduce and promote their products and services.

The benefits of using content marketing include:

Increase in sales

Customer Engagement

Cost Saving

Promotes your brand

Shares information on your products and services

In order to benefit from content marketing, it is very important to have a strong content marketing strategy in place. A well-planned strategy must include:

Goal of your content

Targeted audience

Type of content

Targeted platforms to share the same

SEO (Search Engine Optimization) – Fetch Organic Traffic

As a process-oriented approach, SEO boosts your presence with increased quality and quantity of organic traffic on your website.

Google and other search engineshave a built-in crawler that gathers information on all the content over the internet. This information is then fed back to the search engine in order to build an index which further uses an algorithm to match data with the user’s query.

The following components of SEO contribute towards higher rankings:

Keyword analysis

On-page(website) optimization

Link building

Social Media – Wider Audience with more Reachability

Social media has become the first choice of many people to socialize and interact. According to Statista, there will be 3.02 billion social media users around the world by 2020. This means you have an unlimited user base and you just need to attract them.

For a sure shot at success, you must target the right platform and the relevant users for your products and services. According to Statista, in April of 2019, Facebook tops the chart with 2.32 Billion users, followed by YouTube with 1.9 billion, WhatsApp with 1.6 billion, Facebook Messenger with 1.3 billion, and WeChat at 1.09 billion users.

In addition, 72% of Pinterest users say that Pinterest inspires them shop, and 70% of users say that they discover new products on Pinterest.

Apart from promoting yourself on social media, it is very important to perform regular analytics and determine the impact of your strategy. Remember that your social media should be aiming at:

Getting traffic to your website

Building a strong audience base

Paid ads – Spend some and gain more

Another aspect of social media is promoting your brand through paid ads. Almost all social media platforms have a built-in ad campaign that shares the details of the amount, time and targeted reachability. This is where you need to focus your keywords to run a paid campaign successfully.

Email Marketing – Your promotion in the inbox

The ultimate power of email marketing tends to bring a lot more profit to businesses. This simple approach requires you to send bulk emails while promoting your brand. Such a strategy familiarizes people with your business and gives you a strong user base. According to Statista, there will be around 0.35 billion US dollar expenditure in the US for email advertisements.


The e-commerce world has attracted a lot of people to shop online. Today, this emerging internet domain is moving at a fast pace in order to gain profits and have better ROI. The above-mentioned tips are an important aspect for you to implement as increasing competition and wider opportunities can divert your customers. Also, good e-commerce service providers are there to give your website a strong base by developing it with the latest technology like Magento 2. So, harness these tips and give your e-commerce business a boom.

Chocolate and Cake Delivery – Not Every Online Seller Tends to Such Demands

It’s true. Time-constrained delivery of items like chocolate and cake are not every online seller’s cup of tea. These intricately designed and inventively prepared confectionery items are in high demand, and shipping them is equally complex. Due to the lack of adequate handling and precautionary solutions, these items are at a higher risk of being damaged before or during delivery.

A deformed cake or melted chocolate will never have the appreciation it should, even if it tastes good. So, it is important to deliver them intact. Let’s look at some important tips on how to deliver chocolate or cake so that it reaches its destination picture perfect.

Good read: Tips for New Ecommerce Entrepreneurs

Tips to Deliver Chocolates

Chocolates are a complex product to be shipped due to temperature variations throughout the world. Various locations around the globe craft chocolates with special traditions, ingredients, and flavors and shipping them over a long distance has a lot of constraints. Here are a few tips that can help you deliver your finest chocolates with ease.

1.Plan judiciously: Before you ship chocolates, you must make a plan that ensures quick delivery while considering the temperatures through where the chocolate needs to travel. Make sure to keep the transporters and customers well informed about the pickup and delivery times to avoid keeping chocolates in hot temperatures for longer than necessary.

2.Know the perfect temperature: Ideally, a temperature between 65°F and 68°F with a humidity level of less than 55% keeps chocolate intact for months.

3.Wrap, freeze, and then pack: Wrap the chocolates with waxed paper or a plastic wrap and then freeze before final packaging to avoid any moisture.

4.Use refrigerated containers for commercial use: A refrigerated container is the best option to ship chocolates in bulk.

5.Pack and Ship smarter: While shipping chocolate, wrap it in a bubble paper and then place in a cold insulated box with cold packs or dry ice to maintain temperature and shape.

Tips to Deliver Cakes

Cakes are a delicate confectionery item that needs intense handling precautions. Even if shipping in the vicinity, the utmost care is required both in terms of temperature and handling. The following tips might help you with the flawless delivery of your beautifully handcrafted cakes.

1.Plan well: For delivering a cake, you always need to have a streamlined process with all the things ready considering the distance and time of delivery.

2.Packaging: Use a sturdy box to pack the cake securely. Pack cake tiers (in case of multi-tier cakes) and cake decorations like flowers and toppers in a different box to assemble them at the venue.

3.Shipping: Use a clean, cool, and spacious vehicle for shipping. Place an anti-slip mat under the boxes to keep the cake from moving and on a leveled surface.

4.Drive carefully: While carrying the cake, it’s important to drive slowly and stay focused to avoid any sudden breaking that may damage the cake.

5.A cake repairing kit: A cake repairing kit is very important to handle the last minute mishaps. In case the cake is being delivered through a delivery service, the customer should be handed over this kit.

There are eCommerce portals such as Ferns and Petals, Planete Chocolat, and Kiss Cakes that provides efficient delivery services. These eCommerce stores capitalize on the latest technology platforms and provide easy solutions to delivering chocolates and cakes with the utmost care in a controlled environment.

The Final Words

The hard work in crafting chocolates and cakes only pays when they reach their consumers in a well-formed state. Many chocolate and cake sellers are now moving towards eCommerce platforms to scale up their business and serve untouched demographics.

Magento Marketplace Approved ‘Quick login as Customer’ & ‘Product Question Answer’ Extensions for Magento 2!

We are thrilled to announce that two of our new extensions for Magento 2, ‘Quick login as Customer’ & ‘Product Question Answer’, were approved by Magento Marketplace. These extensions have successfully passed both technical as well as marketing review, and fulfilled the requirements of Magento team. The ‘Quick login as Customer’ & ‘Product Question Answer’ extensions are now listed in Magento marketplace, and easily recognizable by Magento 2 users.

The main highlights of our approved ‘Quick login as Customer’ & ‘Product Question Answer’ Magento 2 extensions are:

Quick login as Customer Magento 2 extension enables store owners to directly enter into any of their customer’s account without even asking them for grant login access. However, it facilitates admin to examine issues within the “My Account” area only. Plus, the store owner can also log into a customer’s account, enable or disable this particular extension with just a single click.

To know more in detail about Quick login as Customer & its features! Click here

On the other side, Product Question Answer Magento 2 extension enables customers to ask their product related queries on the product page itself. Plus, allows store owners to receive email alerts for just asked or unanswered questions, and answer them via admin panel to convert those questioners into buyers.

To know more in detail about Product Question Answer & its features! Click here

Stay tuned to our social media channels and blog posts for more updates on Magento 2 extensions!

One Step Checkout Magento 2 Extension – Rolled Out and Available!

Today again we have come up with a new dazzling eCommerce product launch “One Step Checkout” – a second to none all-in-one tool for store owners to optimize and simplify their complex checkout process. It is a Magento 2 extension that helps store owners to cut down multiple checkout steps to only one step. Thus, it reduces the hassle of superfluous back and forth checkout motions for customers. Not only it improves customers’ online shopping experience, but also results in lower cart abandonment rate and hence it boosts the conversion rate of an online store.

One Step Checkout extension is Outfitted with the Following Features:

• Easy to enable/disable via backend

Easy to Manage Backend

• Allows customers to do commenting during checkout

Comment Section for Customers

• Offers coupon code option during checkout

Coupon Code Option During Checkout

• Allows to customize its checkout page title

Customize Checkout Page Title

• Optimized & simplified one step checkout page

one step checkout page

• Default payment & shipping method setting options

Default Payment & Shipping Method

• Features a Google address validator

Google address validator

• Out-of-the-box compatibility with almost 100% payment & shipping methods

• 50% faster checkout process compared to Magento’s default checkout

• Compatibility with all Latest Magento 2 versions & much more.

Reduce checkout time up to 75%! Increase Sales and Revenue!

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Get your extension here

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Doctor CRM – Deliver More Connected Care to Your Patients!

Note: To checkout the backend of the CRM, use following details,
username : [email protected]
password : 123456

In its quest to discover more innovative products, Envision Ecommerce adds another advanced feather in its cap with the roll out of “Doctor CRM”. Doctor CRM is a full-fledged customizable CRM incorporated with a mobile app. This CRM is specifically designed for the sole purpose of helping all types of physicians so that they can proactively manage their clinics in their own ways.

Doctor CRM solution comes with a variety of patient management features and a compelling mobile app to keep doctors and patients connected. Since the CRM is connected with a mobile app, it allows patients to connect with doctors via mobile app and doctors can easily manage this app through this CRM. While this solution is currently designed for pediatricians only, but we do offer customization services to make it a perfect fit for your unique clinical needs.

The Main Highlights of Our Doctor CRM Include:

A full access for doctors to all its backend modules

backend modules

A dashboard overview page to see an overview of all frequent records like total patients, total feedback, today’s appointment, vaccination availability, etc.

Dashboard Overview

A custom profile section for doctors toto add personal image and other details like short & long biography, educational background and qualifications along with upload documents facility.

custom profile section

All Parents” section to keep records of all parents’ details

All Parents” section to keep records of all parents’ details

All Childs” section to keep records of children’s details plus their all vaccination details like vaccination categories, vaccination list and pending vaccinations, etc.

All Childs” section to keep records of children’s details

Automatic Vaccination chart generation, according to specific child’s DOB (Date of Birth) and name.

Automatic Vaccination chart generation

Growth chart calculations of a child, according to age (in months) / weight (in Kg), in “Edit” child page.

Growth chart calculations of a child, according to age

Easy Searching and sorting of all records by any column.

Easy Searching and sorting of all records by any column.

Medication brand management.

Medication brand management

Appointment schedule calendar for doctors to see scheduled appointments and to schedule their availability for a specific appointment.

Appointment schedule calendar for doctors to see scheduled appointments

A record of unavailable vaccinations

A record of unavailable vaccinations

Blog management for doctors to provide health tips to patients.

Blog management for doctors to provide health tips to patients

Push notification feature to send notifications to parents on their mobile app.

Push notification feature to send notifications to parents on their mobile app

BMI calculator for doctors’ quick help to get child’s BMI (Body Mass Index) (whether a child’s weight is appropriate according to his/her height and age or not)

Automatic Vaccination Chart generation system & BMI Calculator strictly follow WHO standards.

Doctor CRM Mobile App

As you know our CRM solution is connected with a mobile app and this app is beneficial for parents. It helps parents to have electronic medical records of their children instead of saving bulky and messy paper files. The parents can use this app to:

Create their own profiles

Create their children’s profiles by adding all details like child’s image, name, Date of Birth, Age in Months, etc.

Book an appointment with doctor by choosing a suitable date, time and purpose of appointment, etc.

Keep a check of appointments under “My Appointments” section and cancel a pre-scheduled appointment.

View appointment history

Upload documents regarding doctor’s prescription after an appointment with a doctor.

Track all important information regarding vaccinations lists, vaccination done, etc.

Doctor CRM is a complete solution for doctors to manage all their patients in one place. No more paperwork, no paper-based medical records, i.e. a comprehensive paperless solution for doctors and patients. So what are you waiting for? Grab this CRM & app and get rid of your hectic clinical processes.

Just stay tuned for our next innovative product launch!


Envision Ecommerce Launches New PSD Theme for Magento 2.0 eCommerce Stores

Envision’s Magento 2 theme collection is bestowed with another PSD theme for Magento 2.X e-commerce stores. This robust Magento 2.X theme is perfect for any online shoes or clothing store based on Magento 2. From an impressive product-category page, rearrangeable product detail page, about us page, 2 home page, contact us page to sidebar filtering and clean layout, this theme can elevate your shoe/clothing business to a completely new level!

Magento2 Shoes Store Theme is packed full of exclusive eCommerce-oriented features to personalize a customer shopping experience at your online shoe or clothing store. These features include:

 Two Creative Home Pages


Three Product Detail Pages


Four Different Products Lists


Google Fonts Used


Based on 1170px total grid width

Creative and Modern Style

Clear and Clean Layout

PSD is fully layered and organized with proper names

Pixel Perfect

31 Full Layered PSD Files

Besides these features, you can also customize this theme as per your existing online business requirements.

Any suggestion about the features we’ve implemented up to now, or missing features, or your experience will be most welcomed! You can share your suggestion at [email protected].

Stay tuned for the next release of Envision Ecommerce’s Magento 2 theme!


Buy PSD Theme!

Envision Ecommerce Partners with Wigzo!

We are excited to announce that Wigzo Technologies Pvt. Ltd. (, one and Only Magento Technology Partner in India and Envision Ecommerce have joined hands to provide best services to their Ecommerce customers and help them grow Sales.

Magento Partner

We believe that our partnership with Wigzo – with same vision & mission – will not only strengthen the business cooperation, but also make it advantageous for our Ecommerce customers around the globe, to uplift the sales and revenue with the cutting-edge marketing tools and technologies.

Wigzo currently empowers 300+ brands across 7 countries to boost their customer lifetime value. This company already has partnerships in place across Japan, Indonesia, Australia and more.

We are confident that this strong collaboration will bring new possibilities as well as experience for our customers to meet their conversion metrics needs in real-time.

For more information, get in touch with us at [email protected]

Easter Sale is Now Live at Our Revamped Envision Store. Get 30% OFF Storewide!

Envision Ecommerce store has been revamped. The store is upgraded to Magento 2 (the platform of the future) and with great new UI.

While the store’s functionality remains largely the same, we have just upgraded it to Magento 2 and redesigned with fresh layouts for a much cleaner look for our customers. Our store now showcases all that we do which was missing in our earlier store layout. We tried our best to improvise existing store structure to match with customers’ touch points. We are sure, you are going to love it.

Envision Revamped store

Another notable update we expect you love is – “Easter 30% OFF Storewide”. In the spirit of upcoming Easter, you can avail the benefit of this 30% discounts on any of our products (Magento extensions, Magento 2 extensions, WooCommerce Plugins, Hybrid Mobile apps, etc.) & other services.

Meet our new revamped store and let us know if you have more suggestions and feedback. We enjoy making your shopping experience more pleasant and smooth! We’re glad to welcome you at our revamped store:

Envision Ecommerce Upgrades its 7 WordPress Plugins to Latest Versions

We at Envision Ecommerce always keep an eye on current market trends and upgrade our products from time to time to deliver best customer experience. In order to follow the same pace, we’ve come up with our 7 upgraded WordPress plugins. These plugins include Advance Request a Quote, WooCommerce Product Catalog, Price & Discount based on Custom User Roles, Multiple Products Add to Cart, Advance WooCommerce Image Lazy loader, WooCommerce Advance Image Zoom and Bulk SMS Textart WooCommerce Connector. All these plugins have been undergone a complete compatibility check, testing and bug fixation process, and upgraded to the latest versions. Some of them have been rebuilt with tons of new features.

Advance Request a Quote – Upgraded to latest version release i.e. 4.0 and tested for compatibility in line with all recent versions.

WooCommerce Product Catalog – Upgraded to latest version release i.e. 4.0 and a new option ‘Hide price from shop and product pages’ is added for all users and non-logged in users. Also, it has undergone a complete compatibility check for all WordPress or WooCommerce versions. Some issues such as Jquery confliction of model pop-up with paid, email layout & sending email confliction and catalog PDF off are resolved now.

Price & Discount based on Custom User Roles – Upgraded to latest version release i.e. 4.0 and tested for compatibility in tune with all recent versions such as WordPress 4.7.3, WooCommerce 2.6.14 and PHP Version 7.1.

Multiple Products Add to Cart – Upgraded to latest version release i.e. 4.0 and made it enable for automatic checking the checkboxes if user changes the quantity of products for ‘Add to cart’.

Advance WooCommerce Image Lazy loader – Upgraded to latest version release i.e. 3.0 and undergone a complete compatibility check in tune with all recent versions such as WordPress 4.7.3, WooCommerce 2.6.14 and PHP Version 7.1.

WooCommerce Advance Image Zoom – Upgraded to latest version release i.e. 3.0 and undergone a complete compatibility check in tune with all latest versions of WordPress, PHP and WooCommerce.

Bulk SMS Textart WooCommerce Connector – Upgraded to latest version release i.e. 2.0 and plugin compatibility tested for all recent versions like WordPress 4.7.3, WooCommerce 2.6.14 and PHP Version 7.1.

Try the New Version and Let Us Know What You Think!

The plugins with new versions are available at our Envision’s store. Try these upgraded plugins and let us know what you think by using the comment section below.