Checkout Tips That Reduces Cart Abandonment

It’s astonishing to know that the average cart abandonment rate is more than 77% globally for ecommerce sites and that is a huge number for losing potential revenue. Still, there are ways that can help optimize the checkout process and influence shoppers to make a purchase if you have your site developed from a Magento ecommerce agency.

Alternative Checkout Options

  1. Guest Checkout
  2. Guest checkout options might not seem like a good idea because you would not be able to collect necessary customer data for future use. However, for customers, it is a great way to avoid time-hogging account creation to make a purchase. Most of the time, when a customer finds something of interest to buy and they proceed to checkout stage to make the payment, asking them to register by filling a lengthy form is like giving them a reason to abandon the cart.

    Guest Checkout

  3. Allow Login with Social Networks
  4. The most convenient way to proceed to the checkout stage is by utilizing a social network account. It has considerably helped in reducing cart abandonment since it was first used in ecommerce websites. At times, making a purchase by logging through a Facebook account is even quicker and easier than a guest checkout. It also allow users to enter their details from their social account including age, address, phone number, city, zip code, profile picture and more.

    Another advantage of using a social account is that businesses can store important customer information safely in their systems and shoppers can have the convenience of using a single account to login every time they shop.
    Allow Login with Social Networks - Checkout Options

    source: asos.com

Integrate One-Step Checkout

When anything from above is done, the process of checking out should be as efficient as possible. To facilitate this, one-step checkout is an ideal solution for an online retailer. You can make the process simple and easy for the customers with a one-step checkout. If they feel buying an item(s) is possible in just a few clicks; they will be inclined to proceed with ordering and complete the transaction. Since time and their hassle is reduced, you can see more sales coming in.
Integrate One-Step Checkout

Better Checkout Form

One thing that worries most of the ecommerce site owners is how to make a checkout form and the process better. At times, checkout forms can be too complex, especially on mobile devices where limited visibility area leads to more pages to fill. This has caused a whopping cart abandonment rate. Let’s look at ways to combat the problem:

  1. Use AutoSelect Feature

Speed is crucial in online shopping and it is evident that customers want to move ahead quickly at the checkout stage. Use the AutoSelect feature to help customers save time.

  1. Allow Copying the Same Information in Fields Required

When a customer has entered the details the fields all at once, give him the option to select the same information in the next required fields. The most common is the billing address and the shipping address to be selected as same or different. Either give a check box to select the same information or autofill the fields with the previously filled details, allowing them to edit as needed.

Better Checkout Form - Checkout Options

Have All Payment Options

Now comes the end stage of checkout when your customers will be paying for the purchase. Give them the flexibility of multiple payment options by using popular payment gateway providers including, VISA, MasterCard, Amazon Pay, PayPal, American Express, Apple Pay, Android Pay and more. If you cater to worldwide customers, it is imperative to have all the different types of payment options as different countries have different methods of payments. Giving your customers the benefit of paying through their preferred means contributes in your sales conversions.

Have All Payment Options - Checkout Options

On the checkout page, add high-quality logos from reliable payment providers to help customers identify their preferred payment partner. This also adds to building credibility of your store for incorporating secure payment options

Still, there are things that you can do to reduce cart abandonment rate and make most out of every customer interaction. If you need help in integrating a better checkout process, talk to a Magento 2 Enterprise Development company.

What’s Trending in the eCommerce Industry in 2018?

Trends are something that keep evolving and changing.For business to strive in the industry on a global front, it is important for them to stay on top of such trends. All these trends that pop up during the life cycle of a business helps them survive the battle of intense competition as well as in shaping the organization’s future. When trends occur, some might stay afloat for short term, while some stay and find a permanent place in defining the way a business is done. For customers, trends often become expectations and when it is not fulfilled, they move to next, ultimately causing business loss to you.

Global ecommerce sales are expected to increase 246.15% by 2021, from $1.3 trillion in 2014 to $4.5 trillion in 2021 – according to Statista. This means that the ecommerce industry is booming and there are no signs of it slowing down any time soon. Every year, we observe trends in the eCommerce industry that continue to evolve over time. Moving from 2017 to 2018, we witnessed some revolutionary trends and eCommerce companies continue to embrace the upcoming foreseeable ones with open arms. Some of them are:

Shipping and Delivery

eCommerce businesses thrive when the customer is happy and to make it possible, one of the key elements is faster shipping and free delivery. Most market players are continually coming up with innovative ways to ship and deliver items as quick as possible. Same-day delivery and preferred delivery is now a customer-friendly standard that companies like Amazon strive to beat out competition.

AI and Machine Learning

No one can deny that the eCommerce industry will continue to integrate and empower offerings with artificial intelligence and machine learning technology in 2018. eCommerce businesses have already embedded these intelligent technologies into their systems to provide product recommendations to their customers based on searches and purchase histories. This has allowed eCommerce retailers to provide exactly what a customer is looking for, thus saving them time and effort. With more innovations lined up, the future of online shopping will be influenced by machine learning. The AIs and customers are shown only the products or services they’re most interested in. As a customer, an individual come across machine learning and AI every day, he just might not know it.

AR and VR

How about viewing and experiencing a product in real-time while browsing the store before you make a purchase? If that sounds exciting, all the credit goes to Augmented Reality (AR) and Virtual Reality (AR) technologies. This has gained people’s attention over the last couple of years.This tech has been getting some serious traction in 2018 and companies are going to eventually make it standard to offer products and services with AR and VR options. In the times ahead, customers will be more likely to make a purchase from eCommerce companies that allow them the option of visually testing out products before purchase.

Payments on the Go

This revolutionary technology of mobile payments has changed to the way people shop and pay bills on eCommerce portals. Since 2015, the growth of the mobile payment market has increased steadily and now there are at least 10 different mobile payment platforms available today, including Apple Pay and Google Pay. Today, 62% of Smartphone users make an online purchase at least once in six months. As a result, eCommerce sites are being optimized for smaller devices like mobile and tablets. In addition, fingerprint and facial recognition tech is facilitating one-click payments. Soon, it will become the most preferred payment method for all online transactions.

Voice-based Search

In the eCommerce space, voice-based searches will be surpassing manual and typed search methods for users using smart devices like Amazon Echo, Google Home, and other voice-activated devices. As of now, 40% are already using voice search before making an online purchase. Thus, it is imperative for eCommerce businesses to integrate voice search capability to ensure consumers stick to their portal because of its ease of use. Plus, a sale completed via Amazon Echo units also provided retailers with numerous upsell opportunities, with upsell rates of more than 60% observed among some product lines.

ROPO – The New Fad

Research Online, Purchase Offline (ROPO) has now been developed as an intelligent tool with advanced and reliable features to help eCommerce businesses evaluate how well their digital ads are contributing to in-store sales. Leveraging the information from social networks, mobile tracking/geo-location, mobile payments, in-store inventory, analytics tools, and CRM systems, eCommerce retailers are at complete control. Eventually, they witness the benefits like create higher-conversions and more targeted campaigns of shoppers who conduct online research before making offline purchases.

We have listed the trends that are highly perceived in the eCommerce industry, which means there are even more that could equally affect the ways eCommerce business is conducted. According to you, what trends we will see in the eCommerce space in the year ahead? Share what we missed in the comments section below. In addition, if you are interested in implementing the latest trends on your eCommerce store, we are just a call away.

Is Magento PWA the Future of eCommerce?

The year 2018 is witnessing many exciting developments in Magento. Magento 2 is making its way to the desks of enthusiastic ecommerce solutions developers with new API improvements, a new architecture based on CQRS, and the introduction of GraphQL as a standard for JSON replies. However, the most astonishing launch that the e-commerce giant is set to make is Magento PWA Studio! This is a suite of tools designed to equip developers to better create online stores as progressive web apps. For merchants on Magento, using PWA will be an exciting opportunity to reimagine their clients’ mobile ecommerce experience.

A bit of basics first. In simple words, PWAs (Progressive Web Apps) give app-like experiences to eCommerce websites. It is a feature that will allow a customer to visit a specific ecommerce website just by tapping a shortcut or icon on their mobile device. PWAs give a seamless shopping experience to customers with a full-screen display, offline access, less storage space requirements, less battery life usage and the option to receive push notifications – just the way a mobile app should work. For example, Twitter Lite and Skype Liteare some of the PWAs currently available.

When we say that the Magento PWA is the future of ecommerce, it’s true.

  • Many times, we take a step back from downloading an app. It could be for many reasonssuch as the large size that needs Wi-Fi or how frequently the client will actually use the app. This is where PWAs can come to the rescue. The experience is the same as using a mobile browser, but no one can tell the difference between a PWA and a native app.

  • PWAs works offline. New data is cached and local changes are synced to a local server using Service Workers. Once updated, it will send push notifications as well, but only if the terms & conditions are accepted at the start.

  • The shelf life of PWA is longer. There are times when we need to buy something once or twice and we download an app for that. However, we may not use that app again anytime soon; this makes the app useless and eating up storage space. A PWA is the solution and it just needs pinning the website to the home screen. It does not take much space because it is designed to push and pull data directly from the web.

  • Light to pocket and no hassles maintaining PWAs. It is true. An ecommerce business would have todevelop and keep up with mobile apps for all the different types of operating systems, like Android, iOS and Windows. This means it would take at least $45,000 to $50,000 to hire a developer for a year because the apps would need continuous monitoring, frequent bug fixes, and feature upgrades. However, when it comes to PWAs, they are much less expensive in maintaining.

  • The future of ecommerce is PWAs because mobile conversion takes the front seat over desktops. Out of theextensive research done, all of them stated the mightiness of mobile use. Thanks to bigger screen Smartphones, more than 30% of sales now happen through mobile devices and it is continuously growing with every passing day. Magento PWA is a win-win situation for both mobile users and the ecommerce business.

Magento PWA Studio is a set of intuitive tools to make a progressive web app by using the Magento platform with all the required technical guidance, techniques, and components to build better-working PWA frontends. As of now, the Beta version is already released and Magento is supporting ecommerce companies transitioning to PWAs rather than using native apps. With the release of Magento 2.3, PWA Studio will be available for the developers across the world.

Mobile apps are not going to fade away in near future, however for practical, result-focused businesses, PWAs offer a realistic solution and it is going to be the go-to-option to everyone looking to increase mobile conversions.

To get regular updates on what’s happening in the Magento world, keep watching this space.

We are Now a Magento Solution Partner – Proven Ability with Magento Platform

At Envision Ecommerce, we would like to start off on a high note that we’re now a Magento Solution Partner. We deserve this achievement for being an eCommerce development company who has got Magento embedded in its DNA. Yes, you read that right! We have long been on Magento since its inception in the eCommerce world and have delivered countless Magento projects ranging from startups, small sized businesses to large scale enterprises.

Earning this status of ‘Magento Solution Partner’ clearly promotes our proven ability and relationship with Magento to our customers. It’s not just a specialization, it is a testament to the hard work and dedication of our Magento team here at Envision Ecommerce.

Being the only company from Chandigarh region and 6th Company in whole India makes this achievement even special.

We are incredibly proud of our accomplishment and looking forward to serve the Magento community in more effective ways. If you’re interested to know more about what we can do for your eCommerce business, drop us a line at info [email protected]. We’d love to hear from you.

Top 5 E-commerce Trends to Deal in 2018

E-commerce is thriving beautifully. Not only one, several technologies have contributed making a better level for its economic growth. Cumulative data from statista anticipates online retail sales to reach $4.5 trillion in 2021, which is a fair increase of 246.15% from today. Thousands of marketing metrics as well statistics on social media, email marketing, lead generation, SEO, content marketing, sales contributed largely to develop E-commerce to its current position. The e-commerce market is enormous and, is still progressing around the world. Let us dive deep into the e-commerce trends which we are going to observe in 2018.

1. Email Commerce:

You might know that email continues to deliver strong ROI and value for marketers. It’s the favorite go-to-channel for marketers. Email has improved its revenue day by day. Marketers are really impressed by the well-running email marketing campaign and this is only due to its increased ROI. According to the Econsultancy, email is the most preferred commerce over other channels by the leading marketers. One of the aims of the email campaign is to drive more traffic towards the website. Concurrently, Rebel like companies provides the ability to shop with the help of the mailbox. Even the customers can easily review back of the products with an interactive email.

2. Omniplatform Marketing :

Do you know 6 in 10 internet users start shopping on one device but complete it on a different device? But nowadays, the online retailers are stepping towards consisting of multiple channels. It can be a website, mobile, email marketing campaign or several social media. This is how it is being captured as one of the trends in 2018. It gives a truly integrated impact on customers that means providing a consistent experience in terms of user interface, sales, messaging as well as payment processing. Now, the emerging strategy of any e-commerce focuses more on multichannel. We at EnvisionEcommerce , provide omnichannel marketing support. We have a team of inbound marketing certified teams who helps you to in omnichannel marketing. We at EnvisionEcommerce have a team of Inbound certified marketing experts who have hands-on-experience in providing omnichannel marketing support.

3. Mobile-Oriented Traffic:

The global mobile data traffic is estimated to increase by eightfold in 2021. Hence, mobile internet visualizes favorable computation in the nearby future. You can observe the advancement of technology on mobile that it simplifies the payment method which consists of the security such as fingerprint and facial recognition etc. Mobile checkout starts getting preference over desktop mainly because of the payment method for retail purchases. It will definitely increase revenue because people are emerging towards shopping online, no matter what. So, you need to pay attention making your e-commerce website a mobile-oriented. We can help you in converting your site in a Magento mobile app very quickly. The Mageionic Magento Mobile App will boost the sales with the forefront mobilized Magento store.

4. Voice Over Purchases:

Voice assistance further ease any process you are performing. Now, people love to just speak and find results on the web. The voice controlled speakers such as Amazon Echo as well as Google Home are gaining popularity as well. These are best for the shopping research options and even buy that online. Even Salesforce stated that 40% of millennials use voice assistance prior to acquiring a product. Online presence has become vital otherwise you could be missing out something really worthy. So, keeping up with pace is really essential to make maximum sales and profits.

5. Chatbots and Artificial Intelligence:

We get more simplified lives with chatbots as we can quickly grasp specific shopping websites, order foods as well as buy tickets online. We can simply decline manager interventions. The communication process streamlined in a better way. Basically, the two types of chatbots namely, simple and advanced are all based on artificial intelligence. Live speech is highly understood by these bots as well as learns constantly. An instance related to eBay says that it consists of chatbots within Facebook Messenger while on the way of communication, asks related to your preferences and many more questions and offers the specific product. It is becoming widely popular in the trends of e-commerce industry.

Envision Ecommerce Featured on Clutch!

Here at Envision Ecommerce, we specialize in providing eCommerce Business Solutions to our clients. Our solutions include Consulting, Design, Development, Integration, Marketing and Support.

Envision Ecommerce developers create customized ecommerce websites to promote your business brand while bolstering online sales. In today’s age, good ecommerce web development has become a necessity to drive greater traffic.

We are honoured that our team received a spot as a Top 20 Most Promising Ecommerce Consultants 2017 by Silicon India. Clutch has also recently recognized us for our quality ecommerce services. In fact, on Clutch we currently rank number 13 on the Top Ecommerce Developers in India directory.

What is Clutch? Clutch is a ratings and reviews B2B firm that identifies top technology and digital marketing companies. With over 7,000 companies across 500+ industry verticals on their site, ranging from software developers to SEO consultants, the Clutch platform is a data-driven field guide to business buying decisions.

To distinguish top ecommerce companies, Clutch evaluates companies’ market presence, ability to deliver, client experience, and direct input from clients. Analysts at the firm interview real clients, collect data, and compare competitors to help buyers find a firm for their next big project.

Our inclusion on Clutch is exciting because it helps us understand what our clients have to say about our work. Their reviews help us evaluate both our strengths and areas for improvement. They help us make our best even better.

We are happy and honoured that some of our clients have taken the time to speak with Clutch analysts. The CEO of our client Canadian Classroom says, “They have a Westernized approach, magento professionals, and a good communication system in place.”

Another client of ours, the founder of Biotic Healthcare, says “the traffic and orders have increased on my website.” They told the Clutch analyst that traffic and conversions rapidly increased after the implementation of their new eCommerce platform.

Interested in reading more about what our clients have to say on Clutch? We encourage you to visit our Clutch profile to read their full reviews. We look forward to hearing more from our clients and continuing our partnership with Clutch in 2018!

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