Enhance Your Magento Store Conversions with Basic Yet, Effective Tactics

You already have a good customer reach. The campaign tactics have worked fine. The page visits’ is way higher than you had been expecting. Your ecommerce site ranks fairly high in the search engines. The only problem you are facing currently is the bounce rate, and of course the lowering conversion rates. At this time, you can’t blame your marketing tools as they have already done their part at reaching out to new customers. You can’t blame your SEO tools, as the tactics haven’t let you down with the page visits.

Good read: Important Tips for New Ecommerce Entrepreneurs

This is the time for some internal assessment and grooming your store for better conversions.

FOMO Tactics

We have availed ourselves on social media, due to the “Fear of Missing Out” (FOMO). Everyone fears losing their place to someone else. This includes the chances of getting products online. It is one tactic that most ecommerce websites have owned, with highly successful conversions. Users are more likely to buy things on the spot if the gateway is constricted to a few minutes. Here are a few tricks that have worked as FOMO tricks:

Flash sale: Where the product is available on the website on a weekly basis. Xiaomi has sold millions of phones with this approach.

Limited Stocks: Advertise the fear that the product is available in limited numbers. That numbers are decreasing every second and will soon be out of stock. It has often worked for the newly arrived items. The same can be applied to older products at a reduced price.

Discounts for a Limited Time

Amazon and Flipkart have recently performed this through a 4-day window for several products on sale with heavy discounts, cashback offers, and deals. The exact number of sales was extremely high. As a merchant, you can try for such a window annually. This will give you better exposure, accompanied by heavy conversion rates.

A Detailed Product Description

You are the window through which the user can imagine and connect with the product. Make sure you add quality images and video clips to let them see the product closely. If possible, add the necessary specs, additional warranty, additional items often bought with the product, and answers to frequently asked questions by the buyers about the product. Amazon and Flipkart can be seen mentioning the eye-catching details in the first few lines of their product listings. There is just enough detail to convert the user to a customer quickly. This will also help in decreasing the chances of asking for a refund as you had already mentioned the terms of purchase in the product description.

The Reward for Buying at Specific Time

Reward the buyers with additional benefits like discounts, cashback, or offers for the future purchase if they buy specific products at a specific time. Nobody says no to savings on purchases.

Happy Reviews Helps in Quick Decisions

Get genuine reviews and feedback from customers who find themselves lucky to purchase the product at that instant. Reviews play a major role in converting visitors to customers. Appreciate the positive ones and learn about the areas of improvement from the negative ones.

Upgrade Technology Platform

You might have built your online store on the technology platform that was perfect for the customers of yesteryear. A lot has changed in the last decade. Highly popular ecommerce stores like Amazon have put in a lot of effort and resources to provide both a great user experience and the coveted convenience for today’s customers. They have incorporated an advanced ecommerce technology platform to provide a win-win situation to both the customers as well as the sellers. Nearly all new stores entering the market every day are utilizing the Magento platform because of its track record.

For those ecommerce ventures that were built on Magento 1, they can now migrate to Magento 2 and capitalize on the intelligent capabilities of the platform. To learn why ecommerce entrepreneurs are setting up their online stores on Magento 2.x, read this blog.

We hope these small changes bring big changes to your sales graph.

Magento is back with another “Distributed Contribution Day” 2019

We all are aware of how fun-filled and interesting the last Distributed Contribution Day was. Well, it’s time to mark our calendars for the next.

On May 4th, 2019, Magento’s Distributed Contribution Day is going to happen in 8 different cities on the same day and at the same time. The cities witnessing this amazing event are Ahmedabad, Bengaluru, Chandigarh, Chennai, Jaipur, Kolkata, Lucknow, and Pune.

Magento has come up with a great initiative this year; they have decided to donate the entire registration fee to the “Bharat Ke Veer” foundation as a token of generosity for the noble cause.

The objective of the day:

The Magento Contribution Day focuses on providing intensive workshops with Magento Community Engineering teams and giving you insight into Magento 2 development.

Organizing Companies are:

RanoSys, CedCommerce, AppseConnect, DCKAP, Netsmartz, Codilar, and Wagento.

Who can and should attend this event?

Developers, agencies, eCommerce retailers

Magento 2 enthusiasts

Why you should participate?

Magento core team members will be there to solve your coding related issues

You can contribute to Magento 2 directly

Learn about Magento’s best practices

Interact with Magento developers for open Magento 2 issues

Meet services providers, partners, and outsourcing services

Connect with prospects to find business opportunities

Present your products and/or services

What’s in it for you?

Develop feature/improvement

Do cross code reviews

Run tests and check results

Create and merge PRs

What you need to attend the meet?

Working (Up and running) Magento 2 version with develop branch, forked and pulled from GitHub

Debugger and IDE are up to you, the team uses xdebug and PHPStorm

Active GitHub account

Desire to make a contribution and have fun

Registration Link: http://meetmagento.in/

    Date: May 4th 2019

    Timing: 9AM-6PM

    Locations: Ahmedabad, Bengaluru, Chandigarh, Chennai, Jaipur, Kolkata, Lucknow, and Pune.

Please Note: Limited seats available in each location so entries will be selected based on Magento Experience.

Why You Need a Magento 2 Certified Developer for Your eCommerce Business

Magento stands out among all the other ecommerce frameworks. Magento is a bundle of the most sophisticated ecommerce solution that offers scalability, flexibility, and extensibility according to a business’s needs. If you want to develop an ecommerce website with some dazzling features and a mobile-friendly theme that engages most of your customers, Magento is what you need. It is a perfectly balanced combination of form and function.

According to the Magento, “Magento 2 Certified Solution Specialists have demonstrated a thorough understanding of how to leverage Magento 2 functionality to satisfy ecommerce business goals according to best practices.”

You might be an expert in your line of business and offer products and services that are at par or even better than others in the market. However, with the help of a certified developer, you can rule both the ‘e’ and the ‘commerce’ of ecommerce. In addition, to stand out from your competition, only a pro with a Magento 2 certification can give your ecommerce portal the functionality, aesthetics, and automation it needs. Therefore, if you ask why you should have a dedicated Magento 2 certified developer for your online business, a few important reasons are listed below.

Not everyone is Magento 2 certified

For someone to become a Magento certified developer, it requires taking a test to assess and evaluate the level of understanding of Magento 2 development concepts and in implementing and customizing Magento 2. This simply means that if you hire someone with these attributes, you are assured that the success rate will be higher.

It is more about where your business stands on Google

To reach out to a maximum number of customers, you need to create your presence on the internet in a way that is very appealing. A Magento 2 certified professional will design your ecommerce platforms for a higher ranking in search engines as well as create visibility that brings the audience to your website. Search engine optimization is not something you can achieve after developing the ecommerce platform. Certified professionals are aware that you must keep that in mind once you start building the platform.

Must read: Principles of Product Page UX for eCommerce

Fastest solution for your issues

There is a good chance that things may go south with your ecommerce platform and may require swift actions to return things to normal. A developer possessing a Magento 2 certification would be an asset because they are aware of the code and can debug faster than those who aren’t. A Magento 2 certification is like a seal of trust that a developer has a lot of experience and knowledge of what to do to safeguard your online business from intrusion and threats from the outside. The more experienced developer you have maintaining your ecommerce website, the more secure hands you are in.

Not just a developer – A researcher, a problem-fixer

Someone with a Magento 2 certification is not just a developer. To understand the ever-changing dynamics of the ecommerce industry, new trends, new players joining the competition, and the technology updates, a developer needs to stay current with what is happening in the industry. To enhance the user experience or to support you in more conversions, plus to identify and fix errors on the website, a Magento 2 certified professional can make your business and out in a cluttered world.

Risks mitigation

Magento 2 certified professionals are aware of the possible loopholes and the potential threats that may compromise your business data and other vital information. Magento 2 has great security features, but it still needs the watchful eye of a professional who knows the way it works. They know how to deter any malicious threats and safeguard the integrity of the platform.

If you are looking for a certified Magento 2 development services to handle your ecommerce website or in integrating extensions/functionalities that enhance conversions, talk to us. We are all ears.

Envision Ecommerce, Top B2B Companies on Clutch

In a time where ecommerce has seen only increasingly rapid acceleration, Envision Ecommerce knows exactly what clients and their companies need to succeed in the online landscape. Through our honed Magento e-commerce development skills and marketing experience, the team at Envision is an ideal partner for clients looking to ramp up their digital presence.

The company Envision Ecommerce, founded by Vikrant Shukla in 2015, has been serving clients from all across the globe with Magento-based products and services. Earlier this year, the company merged its operations under Netsmartz, one of India’s leading IT solutions provider.

Congratulating on this remarkable feat, Manipal Dhariwal, Chairman and CEO of Netsmartz, said, – “We stand at the forefront of a tremendous market opportunity. As we are at the dawn of the next Magento Revolution. Combining the full range of Netsmartz services, we are now expanding ecommerce solutions and its capabilities, offering an ever-broadening comprehensive portfolio to our customers.”

We are excited to announce that others are taking notice of our work, and B2B research firm Clutch has named us as one of the top e-commerce developers in India. Clutch’s sister website, the Manifest, has also published their new research highlighting Envision Ecommerce as one of the Top 25 Magento Development Companies in 2018.

The Manifest and Clutch, both business insight firms from Washington, D.C., evaluate thousands of companies based on their market presence, previous experience, and client feedback. Getting nominated as a leading company among their research strengthens our general reputability as a technology partner.

We’d like to acknowledge our clients for their reviews of us on our Clutch profile. Our team thrives on helping our clients and their businesses further build and maintain their e-commerce capabilities, so hearing directly from some of our previous customers about the impact that our products and team members have had definitely serves as a great source of pride for us.

“After several rounds of intense scrutiny and questioning to ensure their suitability, Envision Ecommerce managed to consistently exceed our expectations and fit our needs perfectly.”

 “Envision came and saved me,” summarized a second client. “I’d been reluctant to work with an Indian company because the output quality is usually not very good, but with Envision, it was different: they have a Westernized approach, Magento professionals, and a good communication system in place..”

Thank you to The Manifest, Clutch, and our clients for their support and recognition of Envision Ecommerce as a premier presence within the e-commerce development industry. We take great pride and satisfaction in knowing that we have served our clients, their businesses, and the greater community as well. Apart from this, Envision Ecommerce achieved another feat of being a top Magento Company on DesignRush. We welcome you to reach out to us if you are interested in hearing more about our projects or experience, and we look forward to new collaborations soon!

The First Ever ‘Distributed Magento Contribution Day’ in India

For Magento enthusiasts, May 19, 2018 will be a historic day when the first ever Distributed Magento Contribution Day will be organized in 5 different locations across India at the same time. Five companies Netsmartz (Chandigarh), Wagento (Ahmedabad), DCKAP (Chennai), Appseconnect (Kolkata) and Codilar (Bangalore) are making this event possible.

David Manner, the Community Engineering head of Magento will be online via Slack to interact with the participants and share insights into Magento 2 development and contributing to the Magento 2 core. The objective is to provide Magento 2 developers with a new way to interact with the Magento development team for better code awareness and new perspective on M2 development.

Why participate?

  • To contribute in core library of Magento
  • To show your passion and help improve Magento
  • To network with Magento and eCommerce professionals
  • To be a part of Magento Community

Who can participate?

  • Developers
  • Magento 2 Enthusiasts

What’s there?

You will work side by side with Magento U Authorized Trainers on developing features and improvements for the Magento 2 core, e.g.:

  • Develop feature/improvement
  • Create tests
  • Do cross code reviews
  • Run tests and check results
  • Create and merge PRs



  • Working (Up and running) Magento 2 version with develop branch, forked and pulled from GitHub
  • Debugger and IDE are up to you, the team uses xdebug and PHPStorm
  • Active GitHub account
  • Desire to make contribution and have fun

Register at https://www.meetmagento.in/distributed-contribution-day.html

Date – 19 May 2018

Timing – 9am to 6pm

Locations – Ahmedabad, Chandigarh, Chennai, Kolkata and Bangalore

*Note: Limited seats available in each location so entries will be selected based on Magento Experience.

How to Enable Customer Login or Register Captcha in Magento 2

Spam is every ecommerce store owner’s worst nightmare. It clouds the numbers and adds unnecessary overheads to the store processes. In many cases, if spam goes beyond a set limit, it could be a serious threat to the server resources.

To counter spam, Magento 2 store owners could use CAPTCHA at both registration and login pages for the customers. The good thing is that it is easy to add the filter at both these pages. In this tutorial, I will go over the process of enabling CAPTCHA in Magento 2 customer registration and login pages.

Open the admin panel of your store and then go to STORES → Configuration:

Next, click on Customer Configuration under the CUSTOMERS tab:

Now unfold the CAPTCHA section where you could setup the filter. Here is a short explanation of the fields in the section:

Enable CAPTCHA on Storefront: Select Yes from the drop-down menu to enable CAPTCHA.

Font: Select the font for the CAPTCHA from the list. Forms: Select the forms on which you want to show CAPTCHA.

Displaying Mode: If you want to show CAPTCHA always, select Always from the dropdown menu. If you want to show CAPTCHA after multiple attempts, select After Number of attempts to login.

Number of Unsuccessful Attempts to Login:
Enter the number of attempts after which the CAPTCHA will appear.

CAPTCHA Timeout (minutes): Enter the time after which CAPTCHA will expire, and the user has to reload the page for regenerating the CAPTCHA.

Number of Symbols: Enter the number (between 3 to 5) for the characters of the CAPTCHA. Symbols Used in CAPTCHA:

Set the symbols to be used in CAPTCHA. You can add characters (a-z or A-Z) or numbers (0-9).

Case Sensitive: Select Yes from the drop-down menu, if you wish CAPTCHA to be case sensitive.

When you are done, click the Save Config button:

Final Words

CAPTCHA is a great way of stopping spam from skewing the store statistics. In particular, after reading this tutorial, you could easily setup CAPTCHA at the customer registration and login pages of Magento 2. If you have any query related to this topic, just use the comment box below!

Author Bio

Syed Muneeb Ul Hasan is a Magento Developer and Blogger at Magenticians – a platform to learn Magento. He is an expert in PHP and Magento and prefers to educate users in the implementation of Magento. When not working, he loves to play games and watch cricket. You can follow him on Twitter.


How to Setup Currencies in Magento 2?

You need to test and experiment with various ideas on your online store if you wish to succeed and scale it eventually. And if your store has visitors from different countries, you need to cater to them as well.

Providing an option for Multiple Currencies option is a great way to start.

In Magento 2 you can easily set multiple currencies after a little bit of configuration. Let’s learn how to setup Currencies in Magento 2.

Configure Currencies

Open the admin panel of your store and go to STORES → Configuration:


Now click on Currency Setup under the General Tab:

genral tab

Unfold the Currency Options section and configure it according to your need. Let’s discuss each option:

Base Currency: The currency which will be used for online transactions.

Default Display Currency: The default currency which will be displayed in your store under the pricing.

Allowed Currencies: You can allow multiple currencies in your store. Just press Ctrl and select the allowed currencies.

I am selecting US Dollar and Euro in Allowed Currencies:

Allowed Currency

Unfold the Webservicex section and enter the time in seconds for the timeout of import connection:


Unfold the Schedule Import Settings and configure it according to your need. Let’s discuss all the options:

Enabled: Select Yes to update the currency rate automatically on your store

Service: Select the service of your choice from the provided list.

Start Time: Configure the time after which the currency rate will be updated automatically. The format of time is: Hour, Minutes, and Seconds.

Frequency: Set the frequency of rate update. You can set it as Daily, Weekly, or Monthly.

Error Email Recipient: Enter the email address on which you want to get notifications about the errors.

Error Email Sender: Name of the sender that will display on the sent email.

Error Email Template: To inform the people about the errors, select the email template.



Now just click on Save Config from the top of the page:



Update Currency Rates and Currency Symbols

Go to STORES → Currency Rates to update the currency rate:


Select the import service and then click on Import:

import service

After importing, click on Save Currency Rates:

save currency rate

You can also change the currency symbols. For this, go to STORES → Currency Symbols:

currecny symbole

Here, replace the currency symbol with your custom symbol and then just click on Save Currency Symbols:

save currency symbols

Launch your store and go to any product page. By default you will see the price in US Dollar:


demo product

Now change the currency by clicking on Euro from the top the page:


Now the currency will change to Euro:


Wrapping Up

When you offer multiple currencies to your users, you can enjoy far more sales thanks to catering to an international audience! I hope that following this guide will help you setup Multiple Currencies in Magento 2. If you face any issue in its configuration, leave your query below and I will get back to you.


Author Bio

Syed Muneeb Ul Hasan is a Magento Developer and Blogger at Magenticians – a platform to learn Magento. He is an expert in PHP and Magento and prefers to educate users in the implementation of Magento. When not working, he loves to play games and watch cricket. You can follow him on Twitter.

How To Programmatically Empty Cache In Magento 2?

In some situations, you may feel a need to empty your Magento cache programmatically. That’s why we have come up with another “How to” blog to help you.

Read on to learn how to programmatically empty cache in Magento 2.

Step 1: First off, you need to define constructor – pass Magento\Framework\App\Cache\TypeListInterface and Magento\Framework\App\Cache\Frontend\Pool to your file’s constructor as explained below:

public function __construct(


Context $context,


\Magento\Framework\App\Cache\TypeListInterface $cacheTypeList,


\Magento\Framework\App\Cache\Frontend\Pool $cacheFrontendPool


) {




$this->_cacheTypeList = $cacheTypeList;


$this->_cacheFrontendPool = $cacheFrontendPool;



Step 2:  So the second step is to add the code mentioned below. You can add this code to the method where you need to empty the cache.

$types = array(‘config’,’layout’,’block_html’,’collections’,’reflection’,’db_ddl’,’eav’,’config_integration’,’config_integration_api’,’full_page’,’translate’,’config_webservice’);


foreach ($types as $type) {






foreach ($this->_cacheFrontendPool as $cacheFrontend) {





And that’s it. Hope it helps you to effortlessly clear cache in Magento 2. In a case, if you feel this “how to” is like a heavy lifting for you, we at Envision Ecommerce have a robust team of certified Magento developers who is always ready to perform these kinds of heavy lifting for you. Contact us at https://www.envisionecommerce.com/ to perform this “How to” for you.

How to Add an Extra Column in Your Existing Magento 2 Table?

While doing Magento 2 programming, sometimes you feel a need to add an extra column to your already existing Magento 2 table. That’s why we have come up with another “How to” blog to help you. In this blog, we will use the UpgradeSchema.php file for adding extra columns in existing Magento 2 tables and this file should be under setup folder of the module. So let’s get started.

Here is an example of adding an extra column named as ‘tok_value’ under the table name ‘sales_order_payment’.

Step 1: Create a file called ‘UpgradeSchema.php’ in the setup folder of module, i.e.


and make use of following code:


namespace Vendor\Module\Setup;

use Magento\Framework\Setup\UpgradeSchemaInterface;

use Magento\Framework\Setup\ModuleContextInterface;

use Magento\Framework\Setup\SchemaSetupInterface;

class UpgradeSchema implements  UpgradeSchemaInterface


public function upgrade(SchemaSetupInterface $setup,

ModuleContextInterface $context){


if (version_compare($context->getVersion(), '1.0.1') < 0) {

// Get module table

$tableName = $setup->getTable('sales_order_payment');

// Check if the table already exists

if ($setup->getConnection()->isTableExists($tableName) == true) {

// Declare data

$columns = [

'tok_value' => [

'type' => \Magento\Framework\DB\Ddl\Table::TYPE_TEXT,

'nullable' => true,

'comment' => 'Token Value',



$connection = $setup->getConnection();

foreach ($columns as $name => $definition) {

$connection->addColumn($tableName, $name, $definition);







Step 2: After saving files, you need to run php bin/magento setup:upgrade. Now check your database and you will be able to find a new custom table and new column in ‘sales_order_payment’ table.

Note: If you face any issue, it may be due to the module that you have already installed. As you know, if the module is already installed then setup:upgrade command does not install schema. You will need to look into your setup_module table, delete your module from the table and re-run the php bin/magento setup:upgrade command.


This How to blog on Magento 2 should get you started on adding an extra column to your already existing Magento 2 table. In a case, if you feel this “how to” is like a heavy lifting for you, then Envision Ecommerce has a team of certified Magento developers who can do this heavy lifting for you. You can contact us at [email protected] to perform this “How to” for you.

Why Magento is Still Leading the Market of eCommerce Platforms in 2017?

It’s 2017, and you have so many eCommerce platform choices to select from, but yet Magento still leads the market of eCommerce platforms. Yes, you read that right! The world’s biggest brands, like Nike, Vizio, Everlast, Nestle Nespresso, Ford, Coca-Cola and Fox Connect are having their web stores based on Magento. Not only these brands, in fact, over a quarter of all eCommerce stores across the globe are running on Magento, an undisputed king of eCommerce market.

So what factors make Magento to beat other eCommerce platforms? We have compiled some facts and figures that will explain you why Magento is still considered as the best eCommerce platform in 2017.

Open Source eCommerce Platform

Magento is a PHP based free eCommerce platform that comes under Open Source License version 3.0. Backed by PHP like technologies and other open source tools, Magento offers several different benefits compared to other eCommerce platforms. It is the most adaptable eCommerce platform and can be easily tailored to meet the desired project needs. Being an open source platform, Magento also guarantees to deliver a robust performance along with security benefits for both merchants as well as developers.

Full Feature-Packed eCommerce Solution

Be it a developer, store admin or an end user who browses a web store via its storefront, Magento delivers an outstanding experience to all. It is a fully feature-packed eCommerce solution consisting of all the essential features or tools required to craft an eCommerce web store.

User-friendly Platform

Magento provides the store admin with an intuitive interface on both the front-end as well as the back-end. Magento may be complex, but it is not complicated, and helps store admin in offering their customers with a rich shopping experience.

Limitless 3rd Party Components Integration

There are thousands of 3rd party extensions available for the ease of Magento store admins and developers. These extensions work as a plug & play component to decrease the development and deployment time required in a Magento project. Moreover, Magento allows the integration of 3rd party elements without any restriction or limit on usage.

Magento comes with an extensible API that allows you to integrate with any 3rd party application or extension you prefer without any difficulty. Be it an analytics tool, shipping or tracking mode, or a payment gateway, you only require to go for the best plug ‘n’ play extension to just integrate into your Magento store.

Impressive Responsive Design

It goes without saying that Magento allows you to customize the look of your web store as per your requirements. However, a standard template would not be a perfect fit for your requirements. Moreover, Magento offers thousands of customizable templates and you can easily customize such templates even if you’re not a web designer. On the other hand, installation must be performed by an expert.

A responsive design is even more crucial. There are many eCommerce platforms available in the market that have ‘forgotten’ to adapt to these responsive needs. But, in today’s era of smartphones, you can’t imagine about a successful web store without a responsive layout. It means your online store should have an impressive, responsive design that offers an outstanding interface to your customers, which is easy to browse on all sized devices like tablets, smartphones, laptops and PCs.

Magento is known for having a huge global community of web developers, UI/UX designers, merchants, web store owners, agencies, tech consultants, end users and eCommerce solution experts who explore Magento in-depth. This global Magento community helps Magento to stay on the top of eCommerce market by being up-to-date, flexible, secure, fast and bug-free.

Restriction-Free Hosted Solution

In Magento, there is no restriction on choosing a hosting solution of your choice as you have to face in case of Shopify and Volusion. Hence, you can easily go for a hosting solution supplier that meets your needs as well as your pocket. Likewise, in case of your store migration, you are free to choose the ‘when’ and ‘where’ for hosting your store.

While considering some important factors like page loading speed, scalability and security, Magento seems like an undisputed winner.

A sluggish web store ruins the business. However, Magento is backed by some high-end technologies and database optimization techniques that boost the speed of a store considerably.

Being scalable enough to grow with a business, Magento is a perfect eCommerce platform for small to large-sized stores. In fact, it might surprise you with the security it offers. For example, Magento payment security satisfies the 14 key protection criteria.

Multiple Store Handling via Single Backend

Most of the eCommerce platforms permit to have only one store per account. However, Magento allows to setup and handle multiple stores via one backend only. You can effortlessly handle multiple stores’ inventories, orders, customer details, billing, etc., via just one admin panel. In fact, Magento allows you to allot a subdomain for each separate store. This ease of managing multiple stores via one backend reduces the complexity of handling and administrating multiple stores that work in a single or multiple categories.

Besides these features, Magento has a lot more for developers to offer. However, it is not a kind of plug ‘n’ play eCommerce platform. It demands a certain level of store development and optimization mastery from developers or store admins. If you need a helping hand from Magento certified developers for your Magento project, you can contact us at [email protected] or visit: https://www.envisionecommerce.com.