How the concept of product photography impacts the eCommerce
Product images constitute the most important content on your eCommerce website. The images are what strike a difference between making a sale and losing a lot of customers. Humans, being visual beings, perceive more information when it is being represented in pictorial form. According to recent research, you’ll have an average 94% more views than your counterparts, if your content has images. The website visitors will always be more engaged by the images they see, rather than reading the actual text on the page before.
Want to make impactful images without breaking your bank? Well, follow the tips on taking professional product photographs:
- Choose a certain number of images:
Work on number of images you want to show off when you are planning your product. Online auction websites generally give the sellers an option of adding multiple product photos, while people selling products in their store may not want to clutter their website with a lot of photos.
However, remember to keep the amount constant for every single product. The rule of thumb recommends displaying three photos for every product.
- Plan product photography:
Keep in mind to photograph the products professionally for bringing out their aesthetic appeal. The products must be captured carefully from all the angels, ensuring that the colour, style and the tone of products reflect your company’s brand to create a nice visual experience. Also, the photos have a greater impact if showcased, while being used by customers.
- Enhance the quality of the images:
The experts in Magento eCommerce solutions recommend using the following certain steps for increasing the quality as well as the clarity of images.
- Brightly light the product images with evenly spread light
- Enhance the effect by using picture setting tools
- Choose the background consistently, keeping an eye on the company’s color and theme, for better engagement.
A study by Simply Measured shows that the increase in content engagement is only 46%, while photo engagement has 64% increases.
- Use the image for highlighting the benefits:
Give a thought about how you can use your images to display its advantages, in addition to presenting multiple images. Many successful brands use powerful approaches like creating life shots of individuals who are using their product. This not only presents a great impact on the users but also helps in generating more sales.
- Keep your Images Consistent:
Always plan about what your set of photographs should look like, from background and lighting to editing and creation of unique templates. Your product must be photographed in the same way, under all circumstances. Consistency helps customer recognize your product, scan through your pages and pick the one that suits them the most.
- Re-purpose Photos:
High-quality images that are shot properly can always be re-used across a spectrum of different channels. A single but quality picture is worth more than a thousand words of text. Nevertheless, there is a lot to consider during the creation of a perfect photo. PewResearch’s study suggests that about 35% of the users on the internet are willing to share the photos they browse on the web.
Impactful photos are vitally important to succeed, no matter your amazing your product is. It is imperative to keep in mind that buyers have the option to resort to photos only while making their decision online. Remember the number of times you have purchased the product by merely relying on the product images and then choose yourself!