WordPress acquires WooCommerce, a perfect marriage for Ecommerce Industry
Automattic, the company behind WordPress.com, announced on 19th May that it is acquiring the team and company behind the popular WooCommerce WordPress plugin. WooCommerce is a very popular and highly used WordPress plugin that allows a WordPress based website to turn into an Online Ecommerce store.
Since it’s launch in 2011 by WooThemes, WooCommerce has turned out to be a dominant force in Ecommerce Domain. The Company Automattic is now ten years old company and has some serious future and potential ahead with the kind of portfolio they carry.
WordPress and the company behind it(Automattic) has always envisioned to power the highest number of website on web and with this acquisition, they might reach this aim. Matt Mullenweg, CEO of Automattic claimed this to be an another step for wordpress to do so. WordPress has many plan around this acquisition. They want the users to be able to start their own store as easily as they their website and blog currently. He said that they will aim to make WooCommerce installation and usage as easy as Wordpres. The WooCommerce company’s figure being closed to eight figures(most of it coming from plugin, theme and services) make it a profitable buy for Automattic.
With this acquisition, WordPress also aims to target its competitor like Squarespace which already provide store front solution with Shopify and Bigcommerce. The main focus for WordPress after this acquisition is to make WooCommerce more flexible, easy to install and manage.
We at Envision Ecommerce see this as a great future ahead. With our expertise in both WordPress and WooCommerce, we feel that we can help you understand this marriage much better and leverage most out of it. Contact us to know how we can help you setup your WooCommerce Store flawlessly and help you grow your Ecommerce Business at minimum cost.